Jul 26, 2007 113 readsby Navneet Kaushal

yahoo-local.jpgpaullevine.jpgGreg Sterling informs that Paul Levine, MD of Yahoo Local will soon be quitting the NO.2 search engine company. Levine will be replaced by Jennifer Dulski, Group VP/General Manager: Shopping, Travel, Autos, RE.

jennifer_dulski.jpgAccording to Yahoo, "Dulski has held a variety of roles during the past nine years. In 2002, she was the visionary behind the “Biggest Sale in Internet History,” a first-of-its-kind online shopping event that created sales lifts for retailers of up to 500%. In 2003, she was a key member of the tiger team that re-launched Yahoo! Search and she led the consumer and influencer marketing strategy behind that successful re-launch, growing Yahoo! Search market share by nearly 2 points."

Screenwerk writes that Paul's achievements in Yahoo Local are:

  • Built Yahoo! Local from scratch, growing its audience to 15 million monthly unique users since original launch in 2004
  • Grew revenue at a 60% annual rate by increasing user engagement and revenue yield
  • Developed a comprehensive local channel partner program, including a deep and enduring partnership with AT&T’s Yellowpages.com
  • Launched community platforms – like ratings/reviews, merchant-submit, user corrections, and photo upload – that have allowed millions of consumers and hundreds of thousands of merchants to submit their content and opinions into Yahoo! Local
  • Led the company’s acquisition and integration of Upcoming.org, which has recently integrated with the Yahoo! network to become Yahoo!’s social events platform
  • Enhanced a dozen Yahoo! properties – including Search, Real Estate, Travel, Autos, Personals, Flickr, Movies, etc – by integrating mapping and/or local content

Before replacing Levine, Jennifer Dulski was the VP/GM of the Autos business

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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