Jun 18, 2008 113 reads by Navneet Kaushal

Yahoo! Inc has announced, that it has signed up a deal with Indian telecom giant Idea Cellular in an effort to sell mobile advertisements. As per the deal, Idea will host a series of graphical advertisements served by Yahoo!. This deal is similar to the ones, Yahoo! has already signed with Maxis Communications Berhad in Malaysia, AT&T T-Mobile International and Vodafone (UK) .

Walking on the same path, Yahoo! has also struck a deal with Mahanagar Telephone Nigam Limited (MTNL), where MTNL will be Yahoo's oneSearch Mobile Search partner. Yahoo has also introduced a localized version of Yahoo! GO 3.0 for India, Australia and Southeast Asia. One of the improvisations done by Yahoo! in its Yahoo! Go 3.0 is that, it has embedded a voice recognition system that recognizes regional accents, thus making it extremely user friendly. In addition to this, Yahoo! has also announced the release of several mobile widgets, such as, Yahoo! Cricket, Yahoo! Answers and Showtimes (Yahoo! India Movies) and MTV Asia mobile widget including news updates and music charts.

Below is the Press Release from Yahoo! In regards to the new deal:

Yahoo! Further Strengthens Mobile Presence in Asia by Announcing Two Advertising Partnerships and Localized Versions of Yahoo! Go 3.0(TM), Yahoo! oneSearch With Voice and New Mobile Widgets

SUNNYVALE, Calif. & SINGAPORE, Jun 17, 2008 (BUSINESS WIRE) — Yahoo! (NASDAQ:YHOO) today announced several new mobile initiatives for the Asia Pacific region, including five new Yahoo! oneSearch partnerships with leading mobile operators including Mahanagar Telephon Nigam Limited (MTNL, India), Hong Kong CSL Limited (CSL), Smart Communications Inc. (Smart, Philippines), Digital Mobile Phlis, Inc. (SUN Cellular, Philippines) and Vibo Telecom Inc. (Vibo, Taiwan), as well as strategic mobile advertising partnerships with Idea Cellular Ltd. (India) and Maxis Communications Bhd (Malaysia).

Additionally, Yahoo! announced localized versions of Yahoo! Go 3.0 for India, Australia and Southeast Asia, including a local language version for Indonesia, and an English version of Yahoo! oneSearch with voice that recognizes regional accents. The company also announced the launch of new mobile widgets for the Asia Pacific region including Yahoo! Cricket, Yahoo! Answers and Showtimes (Yahoo! India Movies), as well as a MTV Asia mobile widget featuring news updates and music charts.

These announcements further demonstrate Yahoo!'s global momentum and unveil the next phase of the company's mobile strategy for the Asia Pacific region. Today's Yahoo! oneSearch partnerships announcement brings the total number of mobile search deals signed by Yahoo! worldwide in the last 18 months to over 60.

"Sixty signed Yahoo! oneSearch partner deals is a great milestone, putting us on our way to our goal of ultimately connecting the billions of mobile consumers around the globe with the best possible Internet experience," said Marco Boerries, executive vice president, Connected Life, Yahoo!. "Today's partnerships and product launches further Yahoo!'s global momentum and serve to reinforce our strong position in the mobile industry."


The new Yahoo! oneSearch partnerships announced today with leading mobile operators include: Mahanagar Telephon Nigam Limited (MTNL, India), Hong Kong CSL Limited (CSL), Smart Communications Inc. (Smart, Philippines), Digital Mobile Phlis, Inc. (SUN Cellular, Philippines) and Vibo Telecom Inc. (Vibo, Taiwan). Yahoo! oneSearch, one of the industry's leading mobile search services, will be the preferred search service on the carriers' respective mobile Internet sites.

"Working closely with our partners, Yahoo! oneSearch is a starting point for mobile consumers across the Asia Pacific region, delivering locally relevant information on their mobile devices," said David Ko, managing director & vice president, Yahoo! Connected Life, Asia Pacific. "Our mobile strategy to lead and enable the mobile ecosystem is being implemented by focusing on developing mobile-first experiences, like Yahoo! oneSearch, and fostering high-quality partnerships to enhance the user's mobile Internet experience. This approach should benefit all parties, producing a higher level of profitability and deeper consumer engagement."

Across the fast-growing Asia Pacific market, Yahoo! has entered into a total of twenty-three strategic mobile search partnerships with mobile operators, providing the company with an opportunity to bolster its market share of mobile search queries in the countries in which Yahoo! operates.

For example, in the Philippines, Yahoo! oneSearch is the predominant mobile search experience and has signed partnerships with Globe Telecom Incorporated, Smart and Sun Cellular, which provide mobile services to 95% of the total mobile consumers in the country. Similarly, in India, Yahoo! has inked partnerships with Idea Cellular, Reliance Communication, Bharat Sanchar Nigam Limited (BSNL), Aircel Limited, BPL Mobile and MTNL (Mumbai); these leading operators provide mobile services to 50% of the rapidly-growing base of mobile consumers in India.

Additionally, Yahoo! today delivered the next phase of mobile search technology by launching Yahoo! oneSearch with voice for English speakers in Singapore and India. Yahoo! oneSearch with voice first launched in the U.S. in April to make it easier to initiate mobile searches. According to internal metrics, the product has successfully demonstrated the ability to increase the number of average searches per user by over 35% across the same mobile device models after discounting for speech accuracy rates.

Available beginning today for select BlackBerry devices including the 8800 series, Curve, and Pearl, this English language product is capable of understanding, disambiguating and learning accents localized for India and Singapore, allowing consumers to search for anything by simply speaking into their devices. Whereas many other mobile voice recognition systems are specific to vertical categories such as local listings, Yahoo! oneSearch with voice lets consumers perform "wide open" searches – returning relevant results for a range of queries. With usage, Yahoo! oneSearch with voice will adapt to the user's intonations and accent, providing increasingly fine-tuned results as the product is used. The new voice-enabled Yahoo! oneSearch can be downloaded from http://m.yahoo.com/voice from compatible mobile devices, or to learn more about the products, consumers in the region can visit visiting http://in.mobile.yahoo.com or http://sg.mobile.yahoo.com on their PC. Over the coming months, the product is expected to support additional devices, languages and become available in additional countries.


Yahoo! today announced two strategic mobile advertising partnerships with Maxis Communications Berhad in Malaysia and Idea Cellular Limited in India. The two mobile operators plan to carry a variety of graphical advertisements, sold and served by Yahoo!. Today's announcement builds on Yahoo!'s mobile display advertising partnerships, which already includes similar advertising syndication partnerships with mobile operators including AT&T, T-Mobile International and Vodafone UK. Additional information on today's mobile advertising partnerships can be found in the press release issued titled "Yahoo! Extends Mobile Advertising Lead by Announcing Partnerships With Maxis Communications Berhad and Idea Cellular Limited."


Yahoo! Go 3.0 for Australia, India and Southeast Asia

Yahoo! Go 3.0, Yahoo!'s flagship all-in-one mobile offering, is available for consumers in Australia, India and Southeast Asia to download today. Yahoo! Go 3.0 further solidifies Yahoo!'s reputation for mobile innovation by delivering cutting-edge mobile experiences to consumers worldwide. Yahoo! Go 3.0 takes mobile services to the next level with an upgraded and feature-rich user interface, a truly personalized start page and customizable access to consumers' favorite Internet brands and services through easy-to-use third-party widgets.

Consumers in Australia, India and Southeast Asia can download Yahoo! Go 3.0 on more than 270 mobile devices from major manufacturers worldwide and use it on most wireless networks by visiting http://m.yahoo.com on compatible devices.

New Mobile Widgets

Users in the Asia Pacific region will be able to access localized services from several new mobile widgets, including content from MTV Asia, Yahoo! Cricket, Yahoo! Answers, Showtimes (Yahoo! India Movies), and the Australian TV series Home and Away. Yahoo! Mobile Widgets will be accessible through the new Yahoo! Go 3.0 and the Yahoo! mobile home page. Mobile widget developers can build their widgets in Blueprint, Yahoo!'s recently launched XML-based language that allows developers to write their widget once and have their widgets run across millions of devices.

Yahoo!'s CommunicAsia booth at the Singapore Expo Center is located in Hall 5 at 5A2-07, next to the Media Center. For information on Yahoo! oneSearch and Yahoo!'s other mobile products please visit http://mobile.yahoo.com/newsroom.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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