Yahoo! Monetizing Search Data By Building In-Trend Sites

Feb 1, 2007 | 1,025 views | by Navneet Kaushal
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A thread at WebmasterWorld Forums reports that Yahoo! is using search data to launch websites which are in line with the latest trends. The news was originally reported on LA Times:

Using its vast knowledge of how people use the Internet, Yahoo Inc. knows what's hot. Now the online giant is trying to capitalize on that knowledge by building websites dedicated to the 100 hottest entertainment brands… "We'd like to work with brand owners… But we don't necessarily need the brand owners to do this."

A Yahoo! ex-employee replied saying:

So, they're intentionally creating more competition (internally) for the same keyword:

1) (what i see as #1 in yahoo search, above the organic results)
2) (several links from there)
3) (i don't see it, but it makes sense to add it to their shortcuts feature)
4) (they should be there, too)
5) flickr (photos, anyone?)
6) (directory listings…if they want to help people find stuff on the wii)
7) (lloyd braun's big push…they have a page for wii too).

Am I missing any? The long & short of this strategy seems to be the corporate arm of Yahoo missing out on what the business units within Yahoo need / are doing, etc. The disconnnect between the two of them has only gotten bigger, from what I've seen, in the year since I left…and even when I was there a few years ago, you couldn't convince people to just do the right thing. How many consumers know that there are 8 different yahoo products, all with a fabulous Wii experience?

Actually not many. But that does not hurt business for Yahoo!. One does not have to know all the products. It's just that whenever they look for something, they should come across and get eluded by something from the Yahoo! stable. It's not sure how well Yahoo! can monetize the properties but its worth a try.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Yahoo! Monetizing Search Data By Building In Trend Sites
4.thumbnail Yahoo! Monetizing Search Data By Building In Trend Sites