For those seeking a peek into the future of search engine and telecom, here's an eye-opener.
According to an official press release, Telefonica and Yahoo! Partner to Bring Global Mobile Services to More Than 100 Million Consumers, Yahoo! and Telefonica.
"Under the terms of the partnership, Telefonica's local subsidiaries will offer Yahoo! oneSearch as the search engine partner on their mobile portals in Ireland, Latin America and the UK. Telefonica customers will also gain direct access to Flickr, as well as Yahoo! Mail through Telefonica's Mail Express service. With this partnership, the companies are making a significant effort to enhance the search experience for consumers on mobile phones in these countries, while providing each other with new revenue streams through mobile advertising."
Julio Linares, Telefonica's general manager for Coordination Business Development and Synergies, said, "Partners are essential to our mobile strategy and these key relationships, like the one we are announcing today with Yahoo!, will continue to evolve and deliver state of the art Internet experiences to our customers at home or on the go."
Marco Boerries, executive vice president of Yahoo!'s Connected Life Division said, "Yahoo!'s new partnership with Telefonica furthers our leadership in mobile and demonstrates our commitment to working with partners to enhance the Internet experience for customers on their mobile phone. Together we can grow usage of mobile Internet services and create new revenue streams through mobile advertising."
Some of the benefits of this tie-up include:
Flickr: Telefonica customers will also enjoy the benefit of direct access to Flickr, one of the world's leading online photo sharing communities. The inclusion of Flickr in Telefonica's mobile services will allow customers to easily view and share their photos, view their friends' pictures, view and create comments on photos and browse or search more than one billion images posted by the Flickr service, all from the mobile phones.
Yahoo! Mail: Additionally, Yahoo! Mail will be seamlessly integrated into Telefonica's Mail Express service, providing Yahoo! Mail users with the ability to receive their Yahoo! Mail messages directly on their mobile phone via MMS messaging, enabling customers on the Telefonica network in Spain and Latin America to stay connected to their community even when they are away from their PC.