Yahoo Plans To Launch Dayparting, Search Retargeting & More!

Feb 25, 2009 | 1,452 views | by Navneet Kaushal
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Yahoo! has recently announced the launch of their three new features: Search Retargeting, Enhanced Retargeting and Enhanced Targeting capabilities to provide its users and advertisers with a more enhanced browsing and navigation experience.

According to their press release, the new products are accoutered with the following features:

  • Search Retargeting, which gives advertisers the ability to target display advertising based on user search activities;
  • Enhanced Retargeting, which allows advertisers to deliver dynamically generated display ads across the Yahoo! network based on user activity on an advertiser’s site; and
  • Enhanced Targeting capabilities for search advertising, including ad scheduling and demographic targeting within search.

"As the economy continues to put pressure on advertising budgets, marketers are looking for increased accountability for every dollar they spend. Yahoo!'s new targeting products significantly improve the ability for search and display advertisers to reach their target audience, providing increased efficiency and accountability," said Michael Walrath, senior vice president, Advertising Marketplaces Group, Yahoo!. "Yahoo! remains incredibly well positioned to meet the growing advertiser demand for performance marketing offerings, and no other company can provide marketers with such scale and expertise across search and display advertising."

Waiting for the implementation of all the features!

4.thumbnail Yahoo Plans To Launch Dayparting, Search Retargeting & More!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Yahoo Plans To Launch Dayparting, Search Retargeting & More!
4.thumbnail Yahoo Plans To Launch Dayparting, Search Retargeting & More!