Yahoo! To Provide Users With Option of opting Out Of Custom Advertisements!

Aug 10, 2008 | 1,572 views | by Navneet Kaushal
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Yahoo! has announced that, it will now offer users the option of opting out of customized advertising on Yahoo.com. CNNMoney reported that, Yahoo! made this announcement in lieu of a congressional hearing that looked into the privacy problems that users face on websites, which provide Internet advertising to users while they surf the web. This new option for users will be available by the end of August.

According to CNN Money, “Last week, the House Energy and Commerce Committee sent letters to 33 companies asking detailed questions about how they serve up Web ads to customers and whether they collect or store data on people's Internet searches. In addition Yahoo, the letters went to large companies like Comcast Corp. (CMSCA, CMCSK), Time Warner Cable Inc. (TWC), AT&T Inc. (T), Verizon Communications Inc. (VZ), Google Inc. (GOOG) and Microsoft Corp. (MSFT).”

Here is the official Press Release form Yahoo! Inc.:

“SUNNYVALE, Calif., Aug 08, 2008 (BUSINESS WIRE) — Today Yahoo! Inc. (Nasdaq: YHOO) announced that it will offer users greater choice in how they manage their privacy online by enabling them to opt-out of customized advertising on Yahoo.com. This new option expands Yahoo!'s existing opt-out program for customized advertising served by Yahoo! on third party networks.

Yahoo! announced the new opt-out capability as part of its response to a Congressional inquiry about customization sent to 33 companies from the House Energy and Commerce Committee. Yahoo!'s full response to the letter from Congressman Dingell is attached below.

Anne Toth, head of privacy and VP for policy, said, "Yahoo! understands the trust of our users is our greatest asset, so we strive to create the most trusted, compelling online experience."

"Yahoo! strongly believes that consumers want choice when customizing their online experience and they have also demonstrated a strong preference for advertising that is more personally relevant to them," continued Toth. "However, we understand that there are some users who prefer not to receive customized advertising and this opt-out will offer them even greater choice."

This new opt-out capability is expected to be available for consumers by the end of August. Users will be able to access the opt-out in the Yahoo! privacy center, which is linked on the home page and nearly every page on the Yahoo! network. Users will also be able to access the opt-out through a link in the public service advertising campaign Yahoo! has been running with online ads across its network to educate users about customized advertising.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com or the company's blog, Yodel Anecdotal.

Yahoo! and the Yahoo! logos are trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Yahoo! To Provide Users With Option of opting Out Of Custom Advertisements!
4.thumbnail Yahoo! To Provide Users With Option of opting Out Of Custom Advertisements!