Oct 24, 2008 114 reads by Navneet Kaushal

YahooPete has given us ample information to make all of us aware of the fact that Yahoo Search Marketing has come out with various desired and enhanced features.

“Some of these enhanced geo-targeting features include:

  • True country-level targeting. No more over-targeting (choosing the default setting of "entire market," which can include Canada and U.S.) or under-targeting (choosing all 50 states (Due to the nature of IP mapping and availability of other user information, there may be instances where a user can be located within the United States, but may not be recognized by our geo-targeting systems as belonging to any particular state.)
  • City- and Zip-level targeting
    • More granular ways to identify local Internet users
    • Easy to use interactive maps (based on Yahoo! Maps experience) give you helpful hints on vicinities which you may also want to target
  • Available to target English-speaking U.S. and Canada Internet users” – YahooPete

Tune in to Yahoo Search Marketing Blog to know more about these features.

Discussion continues at three other blogs: WebmasterWorld, Search Engine Watch Forums and DigitalPoint Forums.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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