Jun 13, 2007 114 reads by Navneet Kaushal

Over at Yahoo! Search Marketing official blog, Michael Mattis is talking once again about Quality-Based Pricing just a week after his article about how Quality Based Pricing is for Advertisers' gain.

Advertisers may get easily confused between Quality Based Pricing and Quality Index Score, thanks to their similar-sounding names and also for a fact, they have a similar concept, however they are absolutely different and it is easy to demarcate between the two based on Michael Mattis's explanation.

“Quality-Based Pricing: The “quality” in “quality-based pricing” refers to the quality of traffic you receive from our partners and publishers. Depending on the relative performance (conversion rate and other factors) of the traffic from the partner or publisher site where the click came from, the cost of your click may be discounted. In a nutshell, quality-based pricing has nothing to do with your position in search rankings.

Quality Index Score: Your quality index score, on the other hand, reflects the performance (including click-through rate and other measures) of your ads, which does impact your position in search rankings.

With quality-based pricing, there is no action that advertisers need to take. It’s the responsibility of the partners or publishers (the ones displaying your ads) to help us provide you with quality traffic.”

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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