Yahoo! Search Marketing Launches Traffic Quality Center

Aug 9, 2007 | 2,872 views | by Navneet Kaushal
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Yahoo! Search Marketing will be launching Traffic Quality Center which is a place for Yahoo to discuss its quality-related initiatives with their advertisers.

home header03 Yahoo! Search Marketing Launches Traffic Quality Center

The new Traffic Quality Center is essentially a place for advertisers to check out what Yahoo! is doing to help define, prevent and protect against the industry issues of click fraud. At the center, you'll have access to:

  • Directions on how to submit a click investigation request
  • Details on the new product enhancements that are designed to improve traffic quality
  • News on traffic quality
  • Tips on how to monitor your traffic
  • Featured questions regarding traffic quality, with answers from Yahoo!'s team of specialists

Yahoo! engineers have been on this project for several months now. Apparently, the purpose of this initiative is to better their advertisers' network.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Yahoo! Search Marketing Launches Traffic Quality Center
4.thumbnail Yahoo! Search Marketing Launches Traffic Quality Center