Yahoo! Search Marketing Patent Applications

Feb 2, 2007 | 1,580 views | by Navneet Kaushal
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A week ago we informed you that Yahoo! has officially announced that they will launch a quality score to the Yahoo Search marketing.

Bill Slawski has written a post on thirteen new Yahoo! Search Marketing patent applications. He has cleverly explained the patent applications which will assist the sponsored link advertisers in achieving a high rank on Yahoo!

Bill says that while searching through patent application he found “a number of newly published applications from Yahoo! on paid search marketing that describe things that also seem to appear in the new system, such as the ability to to A/B testing. As with any patent applications, what is described in these may be different from what is actually implemented in a number of ways, but if you are interested in paid search you may want to take a look at them. Since there are so many, I decided that I would link to them here, and post the abstracts from them rather than take weeks to read through them and write about them individually.”

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Yahoo! Search Marketing Patent Applications
4.thumbnail Yahoo! Search Marketing Patent Applications