Yahoo Search Share Declines!

Mar 20, 2015 | 1,818 views | by Ritu Sharma
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Yahoo’s recent increase in the US desktop search share has started to decline, according to the comScore’s monthly qSearch analysis.

Yahoo replaced Google as the default search engine on Mozilla Firefox in December. That month, Yahoo saw its highest share – 11.8% of the desktop search market since 2009. The number later on increased to 13% in January, and eventually started to decline.

In February, search share went down to 12.8%,. The gap of 0.2% points got divided between Google and Microsoft. Google continues to be the king of the search market. Even with Yahoo’s comeback, Google never dipped below 64%.

The qSearch analysis was based in 17 billion searches. About 11 billion of those searches, in February, were Google. Microsoft’s share accounted for around 19.8 % that is 3.4 billion searches. They also looked at Ask Network and AOL, which remained the same from month to month, at 1.8 percent and 1.1 percent, respectively.

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.