Yahoo! sees advertising slowdown, share price drops

Sep 20, 2006 | 1,148 views | by Navneet Kaushal
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Yahoo! announced that it is seeing a slowdown in advertising spend in its two biggest advertising segments. The news led to 13 % drop in share prices.

Chief Financial Officer Susan Decker told investors at a Goldman Sachs media conference that Yahoo has seen "a little bit of weakness in the last few weeks" in auto and financial services advertising. "It's a new trend. It's been two to three weeks and we don't know yet if it's an indicator of a broader slowdown," Decker later told reporters at the conference.

Richard Williams, director of equity research at interdealer broker ICAP in New York adviced to stop buying things on the internet and said, "We'll be watching results from Google and other Internet companies to see if this is indeed just a blip, or just a specific issue."

4.thumbnail Yahoo! sees advertising slowdown, share price drops

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Yahoo! sees advertising slowdown, share price drops
4.thumbnail Yahoo! sees advertising slowdown, share price drops