Yahoo has obliged the request of web developers to incorporate Sponsored Ads as a way of revenue generation on their websites. The proposal was made by web developers who use Yahoo!'s Build your Own Search Service (BOSS).
Yahoo! has arranged a third party for managing everything. It means that developers will have to apply through Domain Development Corp (DDC) to get selected to have Sponsored Ads on the BOSS search sites. Moreover, DDC will provide support and payment for the program and not Yahoo!
Yahoo! still doesn't know how the impending Microsoft search deal with affect BOSS but, this is for sure that BOSS developers are looking forward to have more revenue coming their way.