Jan 12, 2008 114 reads by Navneet Kaushal

Yahoo!'s tweaked the sponsored ads by placing images alongside them. This is what the Computers and Internet section of the Yahoo! Directory looks like.


Yahoo Search Marketing seems to be conducting a test run by displaying these images from a company called ImageAdvantage. The images appear on the left side of each of the sponsored listings, a nice move to attract!

What's the reason behind the move? Is it being done to boost Yahoo! Directory's income or do they have a plan to spread the changes slowly to other services on their network as well? Further, how displeasing or distracting the images would be to the people who are more interested in finding what they're looking for rather than some eye-catching sponsored links?

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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