Sep 7, 2007 115 reads by Navneet Kaushal

Yahoo! Taiwan has upgraded its sponsored results engine to the new Yahoo! Search Marketing Panama interface. Earlier, Yahoo! Taiwan worked with the older version of paid search ads. Yahoo! has a good hold to the search market as compared to Google both in Japan and Taiwan. Yahoo! enjoys a good amount of dominance of the Taiwan Search Market Share, with some 87.30% of Taiwan users visiting Yahoo! Kimo (Yahoo Taiwan) in 2006. During this period only 42.89% of Taiwanese users used the Google platform.

However, the sponsored search in Taiwan is not the same as it happens in the United States and Korea. Hung Hsiao-ling, general manager of Yahoo! Taiwan said, “Since 2005, sponsored searches in the United States and Korea have been steadily increasing. In 2007, sponsored searches constituted 43 percent of all searches in the U.S., and 62 percent in Korea.”

But the same cannot be said with paid searches. In the smaller Taiwan market, paid searches only amounted to 36 percent in 2007 from 27 percent in 2006. With the new Yahoo! Search Marketing platform, Yahoo! Taiwan is expected to make a big impact in the search marketing

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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