Yahoo! Search Marketing advertisers who have not yet moved their accounts to Microsoft adCenter should take note of this. The transition tool inside their YSM account will be permanently closed on January 5, 2011.
Though the ad serving transition had been completed back in October 2010, and the majority of the accounts have moved by then, the remaining account holders have to do so till January 5. Post the date, the accounts can only be transitioned manually by exporting and importing campaigns into the adCenter.
If you are not sure whether you have moved the account or not, Yahoo! offers an easy way to check. A quick glance at the account would tell you if you did transitioned the account or not. An “adCenter” tab with a “Get Started” button on the account as you log in, is an indication that the account is not transitioned yet.
The transition is a part of the Yahoo! and Microsoft Search Alliance that makes optimum use of the collective potency of Yahoo! and Microsoft in effective searching and gives maximum benefit to advertisers.