Yahoo! upgraded their sponsored search technology today.They sent an e-mail to Yahoo! Search advertisers regarding the whole matter. As stated by the personels of Yahoo!, the changes done in the sponsored search look quite positive, excluding long 3 day editorials processes, geo-targeting, and dayparting. The e-mail which was received as a Yahoo! Search Marketing advertiser was titled as The New Sponsored Search is coming.
The resources say that the future is all set with a completely redisgned search marketing platform which includes advanced, user friendly features that will help you associate with Yahoo's huge and valuable audience. Not only this the service has been reviewed thorougly, and the result of this research is the new sponsored search.
The new features that will make advertising with Yahoo! better and more effective include:
* Easy-to-Use Control Panel
A completely redesigned, easy-to-navigate control panel will help you see what’s working and what’s not–at the level of detail you choose–so you can take action and get even better results.
* Fast Ad Activation
Most new ads will go online within minutes, allowing you to connect with customers quickly, and easily make changes to your ads whenever you need to.
* Ad Testing
Easily test multiple versions of an ad to find the message that works best for your customers and provides the greatest return on your advertising investment. You can then choose to shift impressions to the ad that performs best.
Display your ads broadly or narrow your geographic distribution to better target your customers, customize your ads and control your costs.