Yahoo! Auctions comes to a screeching halt on June 16,2007 in the US & UK. In just a span of a month, following the announcement of the planned termination of Yahoo! Photos, this news becomes part of a list of services Yahoo! is shutting down. Barring the two mentioned countries, the services will continue to operate in Asia. Reports suggest the reason might be the massive success of eBay which is almost impossible to compete with. However, since Yahoo! joined forces with eBay this does not come as a huge surprise to many.
The announcement of Yahoo! Auctions closing read: "The US and Canada Auctions sites will close June 16, 2007. We will continue to provide our sellers, bidders, and buyers with quality customer care and a limited set of features and tools through October 29, 2007. Please keep the following dates in mind when using the Yahoo! US and Canada Auction sites: • Last day to list an item: June 3, 2007 • Listings will not auto re-submit after June 3, 2007. (This could mean that your listings may not be submitted 5 times) • Last day to Bid/Buy: June 16, 2007 • Last day to access remaining site tools such as My Account: October 29, 2007"
The termination of Yahoo! Auctions might just be helpful to Yahoo! as it can focus all its energy on what it does best…competing with Google! in search marketing. So far, Yahoo! Shopping, Yahoo! Classifieds and Yahoo! Autos remain formidable. But, with alliances and collaborations one is never too sure about the future.