In an email sent out to the Search Marketing advertisers, Yahoo! has notified them about their new terms and conditions without even seeking the advertiser’s permission on this matter. Barry Schwartz, has given a brief information on the issue.
Have a look at the the current version and the archived version of the terms and conditions. Here is the snippet of the terms and conditions that states:
Accordingly, you expressly agree that we may also: (i) create ads, (ii) add and/or remove keywords, and/or (iii) optimize your account(s). We will notify you via email of such changes made to your account(s), and can also include a spreadsheet of such changes upon your written request.
Recommend this story
Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Promotionworld, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
Follow Navneet Kaushal on Google +.
@pagetraffic
{ 2 comments… read them below or add one }
Nice post having excellent contents. I have been searching for this type of posts. Thanks a lot for writing this post. I came to know a lot of useful things from this post. I think this post will definitely helpful for the readers like me. Thanks a lot for sharing. Keep blogging. Looking forward to reading your next post.
whoa … i don't even know what to say about that. I just started getting into some paid marketing and was looking around at ppc like adwords vs pay per view like banner ads. Came across your blog and after reading your post almost forgot what I was looking at … that seems so ..hmm.. Orwellian? Then again, I guess maybe they would know better than me what would work … interesting…