Yahoo! has planned to start a new integrated marketing campaign in U.S. and overseas markets that includes television, radio, cinema and online advertsing. The campaign would highlight the new features introduced like the new Yahoo! Homepage, Yahoo Mail Beta and Yahoo Answers and other offerings. Allen Olivo, Yahoo's vice president of global brand marketing said that this is the broadest marketing push the Sunnyvale, California-based company has made in two years.
According to Reuters "The advertising, which will be featured on TV, radio, online and in movie theaters, takes a humorous look at life with — and without — the benefits of Yahoo services." The campaign will also feature ads created by Yahoo users from several film schools along with a Dunkin' Donuts iced coffee giveaway. The new ads will run in major U.S. markets on radio, in 21000 cinemas and on online sites in the coming months. While the television and radio ads will only run in the US, the other elements of the campaign will run in 14 international market.