Yahoo's Newspaper Consortium & Ad Alliances Grow!

Oct 26, 2007 | 2,692 views | by Navneet Kaushal
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Yahoo! to establish global online advertising alliance, informs Digitimes. Yahoo! is expanding its Newspaper Consortium & global ad partnerships, Yahoo! President Susan Decker, announced at a press conference in Taipei on October 24.

susan decker.thumbnail Yahoos Newspaper Consortium & Ad Alliances Grow!"Yahoo! has already reached agreements with 19 newspaper groups operating more than 400 local newspapers around the US, to carry Yahoo! advertising on the websites of these newspapers while Yahoo! will carry the newspapers' advertising beginning mid-2008, according to Decker. The alliance aims to integrate Yahoo!'s global presence and large number of visitors with the newspapers' localized characteristics and local user bases, and thereby bring in more advertising clients and revenues for both sides, Decker pointed out.

The win-win model of cooperation is planned to be extended to other categories of web portals and will be introduced to Taiwan, said Yahoo! senior vice president of Asia, Rose Tsou, the former managing director of Yahoo! Kimo (Yahoo! Taiwan)."

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Yahoos Newspaper Consortium & Ad Alliances Grow!
4.thumbnail Yahoos Newspaper Consortium & Ad Alliances Grow!