Yahoo!'s Panama Migration Reviewed

Jan 24, 2007 | 2,487 views | by Navneet Kaushal
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Search Engine Land has reported that the Wall Street Journal has given a detailed article regarding reviews and opinions on Yahoo!'s earnings call, on experiences with Panama platform migration. 

The positive comments include:

Chris Wallace, vice president of media for search-marketing firm iCrossing Inc., whose clients include Coca-Cola Co., says, "Our experience has been positive, in part because we do a significant amount of due diligence prior to migration" to the new system. Veronica Muth, a marketing coordinator for Telogis Inc., a fleet-management services and software firm in Costa Mesa, Calif., that spends about $3,000 a month on Yahoo search ads, agrees about the experience. "The migration process was easy," says Ms. Muth, who attended a Yahoo seminar about the upgrade for advertisers last week.

Search Engine Land also reports:

Rob Montalbine says technical glitches prevented the Hawthorne, N.J., relocation-services company where he is Internet-marketing manager from accessing Yahoo's search-ad system for most of three days after its upgrade. "With an aggressive search-marketing campaign and matching budget, three days is a millennium," says Mr. Montalbine, whose company buys ads linked to 14,000 keywords through Yahoo and at times has spent more than $7,000 monthly on search ads.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Yahoo!s Panama Migration Reviewed
4.thumbnail Yahoo!s Panama Migration Reviewed