Up till now, local business owners with Yelp profiles had to bear a suboptimal experience while getting information pertaining to the account on the smartphone. Mobile optimization for Yelp account information was yet to be accomplished then. With this new app, the changes that have come about provide numerous important features that provide much needed relief from the earlier “pinch and zoom”experience.
Currently, new primary use cases for the Yelp app amount to tracking account activity and direct interaction with the reviews plus users. Yelp has provided the following summary of the functionality and utility of the new app:
There are two primary use cases for the new Yelp app: tracking account activity and interacting directly with users and reviews. Here’s a Yelp-provided rundown of the new app’s functionality:
- “Receive convenient, real-time push notifications of reviews plus messages on Yelp
- View Yelp Business Page activity including the number of user views and customer leads they have generated over the past 30 days
- Respond to reviews by sending a private message or posting a public comment
- Respond to customer inquiries from the Message the Business feature
- View reports on ad clicks from Yelp users (advertisers only)”
Yelp will soon be planning to enable business owners to modify and update profile data, post pictures and construct offers plus promotions in the future. The launch version which has just been released only offers current and most fundamental utility plus functions, according to Yelp.
Currently what is possibly the most important feature for business owners is the push notifications of messages and reviews. Business owners can now respond to private plus public reviews and messages within the real time.
Yelp has also launched the ability to send messages to business owners at once through their profiles on the PC at a earlier point in time during the present year. This Yelp tool will hopefully be used for enabling business owners for closing greater number of business deals and getting more value for Yelp, the company thinks. Yelp also says that “consumers are now sending an average of 55,000 messages each month to businesses through our free Message the Business tool.”
This valuable feature addition to the Yelp profile has been found most useful by the users. According to a report by Yelp “more than 64 percent” of its search queries originate from mobile devices. Yelp also indicated during the third quarter that “45 percent of [consumer reviews] came via mobile devices.” Like many others, Yelp has made the transition to a mostly mobile company. Many small business owners do not sit with a PC all day long (much akin to tech bloggers). The SMB owners are on the move, trying to operate their businesses out there in the offline, real world. This is the target population and use case which Yelp is aiming to serve more effectively via the new app.Yelp Launches New Android and iOS App for SMBs to Manage Profiles While on the Move!,