Yahoo has partnered with Yelp, the on-line urban guide and business review site, to integrate the site's reviews in Yahoo search results. Whenever users look up for a local business on their smart phone, tablet or PC, Yahoo will now display the local content and listings from the review site.
In February, The Wall Street Journal reported about Yahoo's collaboration with Yelp, but no official declaration was made by Yahoo so far. However, the search engine validated the news in an announcement yesterday morning. Anand Chandrasekaran, Senior Director, Product Management @ Yahoo confirmed in a blog post:
“We’re thrilled to announce that we’ve partnered with Yelp. Now when you use Yahoo Search to look up a local business in the U.S. on your smartphone, tablet, or PC, you’ll see user reviews, business information, and star ratings from Yelp. We’ve also added a new photo viewing experience to show high-quality photos from Yelp, other partners, and the businesses themselves.”
The recently refreshed feature of Yahoo is available for both Local Search and Yahoo Maps. As soon as you click on the “Read all Reviews” or “Write a Review” option, you are re-directed to the Yelp review page for that particular business. This brings in more reviews, business listings and more photos to Yahoo search.
The information is available for most of the local chains, shops, spas, restaurants, hospitals and other local businesses in the US. Like Yahoo, Yelp announced a similar deal with Microsoft Bing in June last year as well as Apple (Maps). It has an API which allows third parties to use its reviews and listings.
Yahoo is trying to take impressive moves to re-establish the relevance of Yahoo in search, with major focus on mobile devices. The update has already been incorporated to mobiles and will be available on other devices very soon. With an aim to upgrade its local search, Yahoo recently introduced a new and more enhanced format to search results. In the new layout, which is quite similar to Google and Bing, a box appears on the right hand side of the search page, providing enhanced information on any particular search.Yelp's Reviews and Ratings to Appear Now in Yahoo Search Results!,