Nov 15, 2007 116 readsby Navneet Kaushal

Yahoo's Search Marketing team teaches how to improve your ad copy. By offering this real-time information, this feature can help you write more effective ads, helping you improve your Quality Index score.

To use the watchamacallit:

  • Log into your account.
  • Click the Campaigns tab.
  • Click on a campaign name.
  • Click "Create New Ad" or the "edit" button for an existing ad.
  • Click on any of the keywords.

ad-copy.jpg

A pop-up will appear showing up to six relevant ads for that keyword.

ad-copy-2.jpg

You can scroll through your keywords using the "Next Keyword" and "Previous Keyword" buttons. Using this feature can help you differentiate your ads from others’ in the same or similar niches when creating a new ad or editing an existing one. And, by the way, we have found that advertisers who use more features like this one tend to get better results. Read more at YSM Blog.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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