YSM Tips: Use More Excluded Keywords For Relevance!

Feb 23, 2008 | 3,787 views | by Navneet Kaushal
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For most of us the word excluded is more a negative word, especially if you are someone who has been excluded from a party. However, the Excluded Words feature is more of a help when you need to block unwanted searches that you believe aren't relevant. And for the record, the excluded keywords are also called negative keywords, but they're still positive. So for increasing your relevance this is what YSM advises:

If you're using the Advanced match type, you should definitely use Excluded Words to help you refine your matches. Sometimes, rejecting words that may not be relevant to what you are selling is a good strategy. Whether rejecting words is supposed to feel good or not is between you and your therapist. In the past, the maximum for the Excluded Words list was 50. Well, we recently increased the maximum to 250 words at both the account and the ad group level to give you more control.

Why use Excluded Words?

  • Excluded Words may provide you with more control over Advanced Match traffic.
  • This feature helps block unwanted and irrelevant searches.
  • You may block searches not related to what you are selling, helping you to receive more targeted leads.

Identify the keywords that do not apply to your business but may be commonly used by potential customers. If you are a travel company selling cruises exclusively to Acapulco, if you use the Advanced match type for the keyword "cruise," you may want to exclude keywords like "Caribbean" and "Alaska."

Finding Excluded Words in Your Account

Excluded words can be set at the account level in the Administration tab of your account. You can also activate or change excluded words (up to 250) at the ad group level in the Ad Group Settings page. Here's how:

  • Go to your Ad Group Settings page.
  • Click on "Tactic Settings."
  • On the "Tactic Settings" page the "Excluded Words" feature is displayed.
  • Click on "Excluded Words" to open the entry field.
  • Add your excluded words but do not to use any commas or semicolons after each word.
  • Click "Save Changes," to process the Excluded Words list.

Now you're ready for more potential relevancy.

Whether you're selling only new electronic consumer goods and want to exclude keywords like "used," or you give music lessons only to children and want to exclude words like "adult," we recommend that you consider adding excluded words to help guide the right kind of searchers to your ads. Further, if you want to know to make every visitor, a customer read our article: Ten Ways To Convert Your Clicks.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
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4.thumbnail YSM Tips: Use More Excluded Keywords For Relevance!