Over the period of last 7 years, (we been doing SEO for that long now!) we encountered good clients, bad clients. We have several clients who are with us since last 5-6 years and those are actually 20% of total clients. In recent years most of the clients stayed for a year and so. Some even got the initial SEO work done and went poof in 3 months.

1) Know you “Good Customers”; these are the 20 percent of your customers who earn you 80 percent of your revenue. If you are a business this is the group you really need to obtain the desired awareness with.

2) Offer something of value to the customer. Awareness can quickly turn to a negative unless you can offer the “Good Customer” something of real value to them. You can only do this if you truly understand the wants, needs, and values of this customer. If you are really good you can even take advantage of a denied value that the customer is experiencing.

3) Pet rocks die; they were a fade in the 70’s that never returned. If you only intend to make a slash then you better be prepared to ride the wave quickly then get out of the water. Build relationships with “Good Customers” is a long term investment that considers the lifetime value of the customer. It may not be as flashy or exciting but it can make a major difference in the long run.

4) You can give away free money all day people will always take the free cash but there is no guarantee they will buy anything from you. In fact, you can just as easily attract customers that cost you money. These are the transaction buyers who hunt for the lowest cost or super sale. They take the lost leader and leave.