Search engine conferences, covering SES, PubCon and more.

Day 2 – Marketing Partners: Essential Allies or Necessary Frenemies?


1. Julie Collins (@jknob8)

2. Kevin Mullett (@kmullett)

3. Amy Shipman (@amykayaks)


1. Chris Sherman (@CJSherman)

Collins explains that as VP of Integrated Brand Marketing at financial giant Morgan Stanley, her team is less interested in brand building and more interested in lead generation for a network of 15,000 local financial advisors – essentially franchisees – working out of regional Morgan Stanley offices.

Day 1 Keynote – Google Unveils New Online-To-Offline Ads Innovations

Speaker: Kishore Kanakamedala (@Google)

The director of product management for online-to-offline (o2o) solutions, Kishore Kanakamedala, livestreamed at 8:15 a.m. from SMX East in New York on Tuesday morning by discussing some of the changing trends for retailers and then highlighted some of the new and upcoming tools that will be available for local search marketing.

Kanakamedala said “mobile is now the anchor of the customer journey” and cited Google research showing that mobile ads generate 160% more incremental store visits compared to desktop and tablet.

The much – awaited Search Marketing Expo – SMX East 2017 is just round the corner. There is much hype created around it, and the attendees will get to know in just under a month that it was all worth it. The organizers are getting loads of new content comprising of the latest techniques, tends, and tactics in the search engine marketing world.

One of the biggest SEO & SEM events is back on October 24th-26th 2017. Join industry experts from all over the world at the three day long marketing extravaganza.

Why should you register?

At Search Engine Land’s SMX East, learn the latest tactics for search success from industry experts. Get 3 days of learning, intimate networking, search marketing demos and solutions from leading vendors.