Social Media is no longer for just social purposes. Search engines are taking the social explosion very seriously, and more and more social results are now included in search results. This changing pattern of search has caused a major shift in the basic orientation of SEOs. Now SEOs have turned or are turning really fast to social media too.
Search parameters have changed drastically. Now the organic results incorporate a whole lot of social media links too. And if you look closely, results from the social networking sites are usually on top, or in the top 10. Why is that? This is because, search engines give quite an importance to social websites. The engines trust the world of the “social web”, because the content and information generated here is interconnected with real people and real relationships. Every information shared, Liked or Tweeted has a definitive human touch to it that is what makes these results so much dearer to search engines. How social media helps you:
Social Media Gets You A Higher Rank- Search Engines view the social networking sites as generators of genuine content and information that real people share. That is why, if your brand is mentioned here, then they consider it worthy enough. So, if your brand/keywords related content is Tweeted enough or shared on Facebook, it will get a higher rank on search results.
Brand Domination- If you spread your brand on leading social sites, like Facebook, Twitter, YouTube, MySpace etc., then you will dominate the search results. The results from these sites are featured on the first page usually, that is why, you will come out as a dominant brand in the search results. You can imagine the impact that it will have on your users, when they will search for your brand on a search engine, and will come across your pages on various sites, and with real people talking about you. The presence of other users will constantly attract more and more users. Your base will spread, so will your brand domination on the Internet.
Deep Social Crawl By Search Engines- Search Engines crawl the social networking sites pretty often. So if you keep updating your profile there, or make sure that people talk about you or 'Tweet' your blog or 'Share' you on Facebook, the engines will consider it as fresh and genuine content. This way your keyword/ brand name will always show up with fresh results. Social platforms are always alive. People are constantly thronging them. New comments, responses are generated quite frequently and that is why, engines find something new every time they crawl.
The Key Is To Be Active On Relevant Social Networks- Be it Facebook, Twitter or the latest Google+ (they are still not open to businesses though), you have to make sure you find the right niche. Since these websites have a huge user base (facebook- 750 million and Twitter -200 million Google+ 20 million and counting), you will take some time to work your way to your target audience. You must spread your circle and gain the trust of the people there. The best part here is that these people are most related to your work. They interact with you as they share your interest that is why they will take genuine interest in what you have to say. This way, your content will be shared among the right audience and the traffic that you will get will be highly relevant and most likely to lead to conversions.
To Conclude-Raise Your Social Graph- Use social media to reach the target audience, and this will let your content gets read and shared. Search engines will notice, they will be able to judge the trust generated by your domain as opposed to others. You will rise up in the social graph, and so will your rankings.
Social Media is here to stay and is the biggest thing on the World Wide Web right now. With Google+ coming in, the search giant is also going social in a big way. That is why the need for SEOs to shift to social media is now imperative, to get better rankings that lead to conversions too.