Expert-Approved Link Building Outreach Tips

Link building outreach is a plan to get good websites to link to yours. This helps your site appear more in search results and brings more visitors to it. Making good content is important, but getting it noticed and shared is what really matters. 

The goal is to create real relationships with website owners, editors, and content creators to share helpful resources for their audience. Successful outreach isn’t just about sending a lot of emails or pushing hard to sell something.

It’s about personalization, relevance, and creating lasting connections. If you’re sharing a useful resource, suggesting a guest article, or letting someone know about a broken link, the important thing is to offer something helpful to the person you are talking to.

In this post, we will look at powerful link building outreach tips. The best ways to outreach, and how to write outreach emails that get replies. Let’s look at how reaching out to people can improve your SEO and make your website more trustworthy.

What is Link Building Outreach?

Link building means getting in touch with other website owners, bloggers, or content creators and asking them to add a link to your site. Link building outreach is an important part of improving a website’s visibility on search engines.

When you do it correctly, it can make your website more trustworthy and respected by search engines. This means that if more reliable websites link to your site, you have a better chance of appearing higher in results pages.

It’s like connecting online to help more people see your content and visit your site. For example, let’s say you wrote an article comparing different weight management apps and how they can help people manage their weight.

A good way to reach out is to get in touch with bloggers who talk about similar topics like losing weight, diet planning, or being more productive. You could send a note like:

“Hi, I really like your posts about weight management. I made a simple comparison of weight management apps that I believe your readers will like. Would you be willing to take a look at it?” 

If they think your content is useful and choose to link to it, that one link could really help improve your SEO. It’s a good example of how helpful reaching out to specific people can be. When done carefully, it can lead to lasting relationships and a trusted reputation online.

Link building outreach involves looking for trustworthy websites and reaching out to the people who manage them, like webmasters, bloggers, or content creators. It’s not only about getting a link; it’s about having real talks and making connections. The goal is to:

• Create a trustworthy and real image for yourself online.
• Work together with people in your field.
• Increase your brand’s visibility.
• Share helpful information with others.
• And get backlinks, both direct links and even mentions that still matter.

What is Email Outreach?

The aim of email outreach is to intentionally get your message into someone’s inbox. In content marketing, this usually means asking for a link to your work by sharing something you’ve created, like a blog post or guide, or by working together with someone in your field. 

Imagine you wrote a blog about ways to manage your money better. You might send an email to a blogger who talks about portfolio creation and say,

“Hi. I just made a post about tips for managing your money. I think it might be good for your audience. Can you take a look at it?”

If they think it’s helpful, they might add a link to it in their next post or newsletter. That’s a win. 

Also Read: Boost Your Rankings: Top 12 Link Building Tools For 2025

Why Does Link Building Outreach Matter?

Outreach for link building is a key part of SEO because it helps get your website noticed by important people and improves your rankings. When you get links from well-known and trusted websites, bots start to see your content as more important.

That means more people will see you, visit your site, and find you online. Here’s why you need it:

• It improves your SEO by making good links to your website.
• It helps you get links often by reaching out to people safely and manually.
• It builds real connections with people around you.
• It helps more people notice the brand and find it online.
• It shows your content to new, interested people.

But why is sending emails important? Sending pointless emails to people you want to connect with your website won’t help. Let’s be honest, we’ve all gotten those awkward outreach emails that end up in our spam folder, making us wonder if sending emails is really useful anymore.

Email outreach can be effective, but it only works if you do it correctly. If your emails seem like junk or don’t offer any helpful information, they will be deleted. When you send messages that are thoughtful, important, and really useful, that’s when great things happen. Why is it important to send a careful and organized email?

• It’s one of the best ways to make backlinks since most link-building strategies rely on it.
• It helps you connect with people in your area, which leads to chances for working together, interviews, and guest articles.
• When you contact reporters or bloggers with good information, it might help you get featured in the news.

You can usually begin reaching out for link-building by using your email. But email isn’t the only choice. These days, social media sites like X and LinkedIn are good places to connect with people.

Working of Link Building Outreach

But email has been working for people for many years now. The goal is to connect with the right people who can include your link on their websites or resources. How do you do it? Here are some easy steps to help you use this tactic better:

Step 1: Find Your Targets

Before you start building links by emailing people, make sure you have a good list of targets to reach out to. Here’s how to find good targets:

• Check your competitors’ backlinks using tools like Moz, or Semrush.
• Use Link Intersect tools to find websites that link to your competitors but not to you. These sites are good targets to reach out to.
• Use Google search with special keywords to find specific blogs and websites that are related to your topic.
• Use SEO tools to find other websites that are ranking for the same keywords as you.
• Look for signs that they allow links, like guest posts, resource pages, or already-existing links to other sites.

These are good ways to find your targets, but here are some other helpful methods to help you connect with the right people.

Guest Blogging

Guest blogging is like speaking on someone else’s stage. You get to share your knowledge with a new group of people and build your trustworthiness.

Here’s how it works: find blogs in your area that accept guest posts, suggest a useful topic, write helpful content, and in return, you usually get a backlink, which is a link back to your site, either in the article or in your author bio, or sometimes both.

The blog will have new, good content, and you will gain visibility along with a link to your website that helps with rankings.

Link Reclamation

Link reclamation is about getting back links that you have lost. This means looking for old links that have been removed or replaced and reaching out to the site owners to ask them to bring back those links.

You can use tools like “Site Explorer” from Ahrefs or “Backlink Auditor” from Semrush to get back lost links and discover the best chances for links.

The Skyscraper Technique

It is a method for creating better content. It involves finding a popular piece of content, improving it, and then sharing it to attract more visitors to your website. It is a way to do better than your competition by aiming higher. So, how does it work?

You find popular content in your area that gets a lot of links, shares, or interaction, and then you create something even better. Think more thoroughly, design it better, make it easier to read, or update it with new information.

After you’ve built the “taller skyscraper,” you tell the people who mentioned the first one that there’s a newer and better version they might want to see. The aim is to improve what is already there and use it to create links for your own content.

Use Semrush’s Topic Research to discover articles about your chosen subject. Write a better, updated article and reach out to the website owner. You can write one like below:

Hi, [Name], I noticed that in your post about [Topic], you shared a link to [Original Article]. I just put out a new guide on the same topic that’s more detailed and includes updated information, pictures, and examples. I thought you might like this. If you want to check it out, click this link: [Your URL].

Claim Unlinked Mentions

Find websites that talk about your content or brand but don’t link to it. Then, kindly ask the owner to add a link. It’s changing word-of-mouth into clickable links that take people to your website.

Fixing Broken Links

This is a very popular way to build links. Find broken links on websites, create helpful content related to those links, and suggest to the website owner that they replace the broken link with your content.

The aim is to make the internet better and provide answers while gathering links. To find broken links and share your content, use tools like Check My Links.

Link Magnet Link Building

Link magnets are things that are so great that other websites want to share them and link back to them. You don’t go after links. You create something so useful, interesting, or unique that others want to share it.

The goal is to create something special in your area that people will want to talk about and share. Some of the best types of link magnet content are:

• Pictures and videos are really liked. A well-made infographic that breaks down complex data or steps in a clear and attractive way is easy to share.
• If you collect unique or carefully chosen industry data, trends, or standards, other writers and creators often use your page as a reference.
• Tools that help with specific issues (like ROI calculators, SEO audits, and quizzes) are likely to get many links from other websites.
• Clear and complete resources that explain a topic in an interesting way often become the main link that others refer to in their own work.

HARO Link Building

HARO (Help A Reporter Out) is a good way to get valuable links to your website and build your reputation, while also helping others. The idea is easy: you sign up for HARO, check out questions from journalists in your field, and send back interesting and relevant quotes.

If they choose your answer, your quote could be included in a good article, and it may have a link to your website. Both sides gain something good: you get more visibility and links from trustworthy news sources, and journalists get expert help for their articles.

Digital PR

If HARO is about responding to questions, digital PR is about creating the stories that people want to share. Think of it as a modern take on traditional public relations, but designed for the internet and search engines.

You make something interesting like new research, a surprising trend, or a clever campaign, and then share it with journalists, bloggers, or influencers to get them to write about it.

Building Links Through Testimonials

Testimonial link building is an easy and honest way to get a backlink. Just think about the tools, services, or products that you really use and like, things you would recommend anyway.

Later, reach out to these companies and ask if they would like you to give a short review. Most businesses love it when their customers say good things about them, and they are happy to show your kind words on their website with a link to you.

Step 2: Reach the Right Target Audience with Your Content

The next step in a successful outreach campaign is making content that people want to share. It should be useful, important, and truly interesting for the people you want to reach.

It can be something like a blog, a case study, a picture with information, a video, or a detailed guide, basically, anything that helps solve a problem or gives helpful information. To be noticed, your content should be:

• Be original by sharing your new idea, different way of thinking, or special insights. Don’t just do what everyone else is doing.
• Be clear and direct, making sure to cover a topic completely. Before you start writing, think about the questions your readers might have about the topic and try to answer them.
• Your content should provide easy and useful steps for solving the problem. Don’t just focus on writing; make sure to share helpful solutions and information too.
• Make your content more appealing by using pictures, videos, charts, and graphs. This will make it easier to read and more enjoyable for your audience.

Imagine you wrote a detailed guide called “How to Start a Freelance Baking Business for Beginners?” This guide includes actual pictures of your work process, the tools you used, how you set your prices, and tips from your own experience.

It might have helpful tips that even experienced freelancers can use, as well as being useful for beginners. After you have your content ready, you can start searching for websites, blogs, or forums where your guide would be a good match. You can then go up to them and share it with a short message, like:

“Hi. I saw that you’ve written some articles about freelancing. I made a helpful guide on how to start a freelance baking business, with useful tips and real examples. I thought it might be helpful for your readers. Could you take a look?”

You might get a good link to your site if they like your work, and you could start a connection for future projects.

Step 3: Locate the Right People on the Target Websites

Once you have your list of websites, the next step is to find the right person to contact by email. Tools like Hunter.io are easy to use. Just upload your list of websites, and it will look for any email addresses for those sites.

It’s a lot faster than looking at each site yourself. However, try not to use common email addresses like “info@” or “admin@” and don’t send emails to just anyone. Instead, try to find people who have real names and important jobs, like:

• Blog Manager
• Editor
• Lead Editor
• Content Manager
• Marketing Manager
• Content Strategist

These are the people who are most likely to respond to your contact. If you’re having difficulty, a quick search on Google or LinkedIn can help you find the right person to contact. Then, you can enter their name into Hunter, and it will give you their email address.

Step 4: Make Email Templates for Link-Building

When you’re trying to get back links or write guest blogs, your messages should sound natural and friendly, not like they were AI-made. Even when you send an email to many places at once, you can still make it feel personal. Here’s how to do it:

Personalize – Always include their name and mention their website. Programs can do this automatically to save time.

Introduce yourself – A short introduction helps show that there’s a real person sending the message.

Be direct – Start by telling them why you are reaching out, like for a guest post, a backlink, or collaboration.

Use the “inverted pyramid” method – This means sharing the most important information at the beginning and keeping the rest brief and to the point.

Provide proof – Mention other well-known websites that have connected to you or highlighted your work.

Customize templates – Don’t send the same message to a travel website and a technology website. Change your voice and pictures.

Give something useful – What do they gain from it? Maybe a share on social media, a link back to their site, or even money.

Sign off – A clean and professional signature can make a big difference. As you continue, write down the emails that worked well and the templates that were successful for you to use later.

Step 5: Present Your Content in a Unique Way

After you’ve created your email list, it’s time to start contacting people. There are two main ways to do it:

• Use a flexible template for smaller blogs to save time and still make it feel personal.
• Write custom emails for larger websites, they’re less likely to reply to generic messages, but a careful, personal email can make a big difference.

You can either look at link-building outreach templates or use ChatGPT to create a template that fits your needs. Don’t send a boring message like, “Hi, I wrote a great post, please share it”.

Emails like that usually get overlooked. No matter how you contact someone, here are some simple tips to make your emails effective:

Create a catchy subject line – It’s the first thing people see, so make it brief, related to the topic, and enjoyable to read, but don’t make it too fancy.

Personalize – Use their name, mention something specific from their website, and explain why you’re contacting them.

Show the value – What do they gain from it? Explain how your content helps their audience or fits with what they already have.

Stay professional – Using good grammar, polite words, and a proper email signature can help people trust you more.

The more honest and polite you are, the better your chances are of getting a reply and a link back to your website. Here is a sample email template,

Subject: I liked your post about [Topic] – I thought you might find this useful.

Hi [Name],

I read your article about [specific post] and really liked it, especially the part about [specific detail].

I recently put together a guide about [short description of your content], and I think it would be a helpful bonus for your readers. Here’s the link if you want to check it out: [Your URL].

I just wanted to say that I really like the things you’re sharing. They are great.

Best regards,

Your Name

Personalized and caring messages like this are more likely to get replies and help build lasting relationships. Do these steps, and you’ll start getting good backlinks from trustworthy and related sources.

Step 6: Schedule Your Email

When your emails are ready, it’s time to set a date and time to send them. Tools like Hunter, BuzzStream, and Pitchbox make this really simple.

Choose a day and time – Weekday mornings (EDT) are good because people are just beginning their day. Change for other time zones if necessary.

Take your time – If you have a long list, send the emails over a few days. We normally send around 20 each day to keep everything running smoothly and in order.

Try it out first – Always send a test email to yourself. Check the format again and ensure that names and links appear correctly.

Schedule it – Once everything looks good, choose a time for your emails to be sent so that people are more likely to see them. This helps you stay organized, prevents you from emailing someone more than once, and makes your messages seem friendly instead of like junk mail.

Step 7: Follow Up

If you don’t get a reply, it doesn’t always mean they’re not interested or that your message ended up in spam. They might have just missed your email or been busy. That’s why sending a follow-up message is very important when reaching out for link-building. 

Link-building outreach tools like Pitchbox make it simple by allowing you to add automatic follow-up messages for people who didn’t reply. Make it easy to understand. 

• Gently remind them about your first message in a friendly way.
• Use their name or talk about their website to make it friendly.
• Don’t sound aggressive.

If there’s no reason to follow up anymore, don’t worry about it. Don’t waste your effort on things that won’t work. Focus on new chances and keep trying different ways to reach out. Be steady and reliable, but it’s also important to know when to move on.

Also Read: 5 Easy Ways To Spy On Your Competitors Backlinks

Email Templates for Link Building Outreach

Your email outreach campaign for building links can still succeed, even if you aren’t sure how to write a good email. To make it easier for you and to help you reach more people, here’s a list of templates you can use to contact your targets for link-building.

1. Guest Post Requests

Subject: Guest Post Submission for [Website Name]

Hello [Name],

Hi. I hope you’re fine. I’m [Your Name] and I do [what you do, like digital marketing or content strategist]]. I really love [what you’re interested in].

I’ve been reading [Website Name] for some time and really liked your recent post about “[Mention a specific article]”. It motivated me to get in touch and see if you are open to guest posts right now.

I would like to write a good article that is well-researched and suited for your readers. Here are some topic ideas that I think would work well:

• [Topic Idea 1]
• [Topic Idea 2]
• [Topic Idea 3]

I’m happy to hear any ideas you have too. Everything I write will be original, carefully researched, and tailored for your audience.

Please tell me if you’re interested, and I can send you a draft or an outline. I can’t wait to hear back from you.

Kind Regards,

[Your Name] 

[Your Website or Portfolio]

[Your Contact Information]

2. Request for Backlink

Subject: Quick Request: Can You Share a Link to Our Resource?

Hello [Name],

I hope you’re doing well. I read your article on “[Article Title]” on [Website Name] and found it very helpful, especially the part about [mention a specific point or section].

I just made a resource about [Brief Description of Your Content], and I believe it could be helpful for your readers. Here’s the link:

[Your URL]

If you think it’s useful, I would really appreciate it if you could add it as a resource in your article. I think it adds to what you’ve already shared nicely.

Thanks for creating such great work.

Best Wishes,

[Your Name]

[Your Website or Company Name]

[Your Contact Information]

3. Follow-Up on Link Building

Subject: Following Up on My Last Email

Hello [Name],

I’m checking in on the email I sent a few days ago about working together or a guest post/linking opportunity. I know things can get hectic, so I just wanted to make sure this doesn’t get lost in your email.

Here’s a quick summary:

I contacted you to remind you about my request regarding [a short reminder of your initial request, like adding our resource on [Topic] to your article, or writing a guest post for [Website Name]].

Here’s the link once more for your reference:

[Your URL]

If you’re not interested in this right now, that’s completely fine. I really appreciate you taking the time to consider it. I can’t wait to hear what you think.

Kind Regards,

[Your Name]

[Your Website or Business]

[Your Contact Information]

4. Broken Link Building

Subject: Quick Note – Broken Link on Your Page

Hi [Name],

I found your article, “[Article Title],” on [Website Name] while looking into [topic], and I really liked what you had to say. While reading, I saw a broken link that leads to [mention the dead link of it].

I just wanted to let you know that if you want to update it, it can help readers and improve results. I just made something similar that could work really well instead.

[Your URL]

It’s detailed, up-to-date, and matches your article’s content. I’m glad to help with any questions you have or anything else you need.

Thanks for the awesome content. I’ll come back for more.

Kind Regards,

[Your Name]

[Your Website or Business]

[Contact Information]

5. Collaboration on a Video or Podcast

Subject: Chance to Work Together – Video/Podcast Idea

Hello [Name],

I hope you’re doing great. I’m [Your Name], a [job title/role], and I’ve been watching your work on [Podcast/Channel Name]. I really liked your latest episode about “[Topic/Episode Title]”.

I’m contacting you to see if you’d be interested in working together on a future . I believe our audiences have a lot in common, especially when it comes to [mention shared interests or topic]. Here are some ways we can work together: 

Appearance on your show as a guest.

Co-host a discussion on [specific topic].

Promoting each other on both platforms.

I would like to know what you think and if this could work well for you. If you want, I can either have a quick phone call or send you more information. Thank you for your time, and keep doing great work.

Best Wishes,

[Your Name]

[Your Website/Channel]

[Contact Information]

6. Claiming a Mention that Isn’t Linked

Subject: Quick Help – Link Credit for Mention

Hello [Name],

I saw that you talked about [Your Brand/Name] in your article, “[Article Title],” on [Website Name]. Thanks a lot for mentioning our work, I appreciate it.

Could you add a link to our site where it is mentioned? This will make it easier for your readers to find more information and make your content more trustworthy. Here’s the link, just in case you need it:

[Your URL]

You can also link to any page that matches your content. Thank you again for highlighting us. If there’s anything I can do to help you back, just let me know.

Kind Regards,

[Your Name]

[Your Company or Website]

[Contact Info]

7. Skyscraper Content

Subject: A Better Resource for Your [Topic] Article

Hello [Name],

I saw your article, “[Article Title],” and saw that you included a link to a resource from [Competitor or Website Name] about [Topic]. It’s a good piece, but I thought you might like something newer and more complete.

I just wrote a similar article that has more information, new stats, and helpful tips that might be really useful for your readers. Here’s the link:

[Your URL]

I think it could be a good substitute or a complementary addition for what you’re talking about. Let me know what you think. I’m happy to give more information or answer any questions you have.

Thank you for your time, and keep doing the awesome work on [Website Name], your content has been really helpful.

Kind regards,

[Your Name]

[Your Website or Business] 

[Contact Information]

8. HARO

Subject: Expert Quote for Your HARO Request – [HARO Topic or Subject]

Hi [Reporter’s Name],

I saw your HARO request about [Topic] and I want to share a quick quote that might help your article.

Quote:

“[Put your short and informative quote here – 2 to 3 sentences at most]”

I’m [Your Name], a [Your Job Title/Expertise, like digital marketing expert or certified nutritionist]. I have more than [X years] of experience in [Field/Niche].

I’ve been mentioned in [magazines or credentials], and I can share more details if you want. If you use my quote, I would be really thankful if you could link back to my website: [Your Website URL].

Tell me if you need anything else or want more information. Thank you for the chance, and I can’t wait to read your article.

Kind regards,

[Your Name]

[Your Title]

[Your Contact Info]

Link Building Outreach For Email Tips

Avoid spam words: Use tools like Folderly to check for words that might cause your email to go to the junk folder.

Use a company email: Sending messages from your company’s email address seems more professional and reliable than using a Gmail address.

Warm up your email: Don’t send a lot of emails all at once. Take it easy, begin with a few friends or coworkers, and gradually include more people. Free tools that warm up email accounts can be helpful.

Reach out to the right people: Try to contact those who make decisions, like editors or team leaders. Doing a bit more searching can really help.

Check emails again: Use tools like Mailmeteor to make sure emails are correct. Too many emails that don’t get delivered looks bad for the sender.

Personalize: Share a little about yourself and explain how what you provide helps them. Make sure it’s useful for others, not just for yourself.

Connect with them outside email: Leave comments on their posts, share what they post, or interact with them on social media. This way, people will recognize your name before they read your email.

Follow up: Sometimes one email isn’t enough. A kind reminder can help you get an answer. These small actions can greatly improve how effective your outreach is.

Hire an Expert for Email Outreach Link Building Services

Hiring freelancers or experts to help with email outreach and link building can be an easy and cost-effective way to boost your website’s SEO and increase its organic traffic. Instead of doing everything by yourself, hiring freelancers or a link-building agency can help you concentrate on your main goals while someone else handles the tasks of reaching out.

You can find different kinds of freelancers to do this work on many websites. Upwork is great for finding people to work with for a long time. You can see professionals who are verified, have good experience and ratings, and detailed profiles.

Freelancer.com is a website where you can check out work samples and hire people for specific projects. If you have a small budget or need help for a short time, Fiverr is a good option. Just keep in mind that it’s best for brief projects and not for continual work.

When looking for someone to work with, choose a person who has done well in the past. Ask for examples or results from earlier campaigns to make sure they can deliver what they promise.

They should know your area well so they can find the right websites for your brand. Good communication is important. To reach people effectively, you need to send thoughtful and personal emails that stand out in a crowded inbox.

It’s also important that the expert uses ethical SEO methods. Avoid anyone using dishonest tactics like link farms or private blog networks, because they can seriously harm your rankings. Finally, choose someone who gives clear and regular updates.

You need to keep track of which websites were contacted, who responded, and which backlinks were successfully obtained. Being open builds trust and helps you understand how well your investment is doing.

Final Thoughts

Good link building outreach means using a smart plan, talking clearly, and truly wanting to help others. If you’re contacting someone with a guest post idea, recommending a resource to fix a broken link, or checking in on a brand mention that wasn’t linked, it’s important to make it personalized and relevant.

Keep in mind that outreach is not only about getting a backlink. It’s also about starting professional relationships that can help both sides in the long run. Take some time to learn about the people you want to reach out to.

Customize your messages for them, and always be polite and respectful in every communication. Even if you don’t get a reply quickly, a good message can create a positive feeling that might help you later on.

Link building takes time, and regularly reaching out to quality sources is one of the best ways to gain authority, increase traffic, and build trust online. Keep improving your method, pay attention to what is successful, and always aim to benefit everyone involved.

FAQs