The goal of a user’s search is known as search intent. It’s also known as a user, audience, or keyword intent. Google automatically detects search intent and provides users results that match it thanks to Google Hummingbird, Google RankBrain, and other algorithm updates. Rich snippet results, such as the Answer Box and Knowledge Panel, are frequently used by the search engine.

Understanding search intent can help you generate effective content targeting potential consumers because people’s inquiries represent where they are in the conversion funnel. So, without wasting any more time, let’s look at this infographic by MarketingProfs and get to know what exactly is search Intent and why it is important!


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.