For those using AdMob or other mobile ad networks to drive installs of iOS apps, a feature “iOS Install tracking” will soon be available to them in Google Analytics accounts.

Coming as a public beta in a few weeks, you will be able to see detailed view of iOS install campaigns in your Google Analytics interface. It will get easier for advertisers to find out what led people to download an app. Whether it was organic search, paid ad, social media, or a banner ad?

So, if you are marketing your app, it’s a great way to be assured that your money is being spent properly on your app.

Here’s a screenshot of the app:

Get a Deeper View of iOS App Installs in Google Analytics with the New iOS Install Tracking Feature


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.