Google Analytics has started rolling out changes for Adwords reporting. Here is the update from the latest release notes:

  • Deeplinking into AdWords from the AdWords Reporting section in GA: AdWords logo will now show next to each campaign in GA which will take the user directly to the campaign in AdWords.
  • Flexible Auto-tagging Override for GA-AdWords Linking: With this advertisers get greater control over UTM values for AdWords click data in Analytics. Advertisers will be able to use auto-tagging to import AdWords data in to Analytics automatically, but use UTM values in the destination URL, when present. Campaign, Source, Medium, Content, Keyword dimension values can be customized using UTM values and still see AdWords impressions, clicks and cost data in the AdWords reports in GA.
  • AdWords Final URL Dimension: New Adwords dimension Final URL replaces the now-deprecated AdWords Destination URL. The Destination URLs report in the Adwords section of GA has bene renamed as the Final URLs report.
  • New Sitelinks report in AdWords reporting section in GA: New Sitelinks report, which will include data for actual clicks on sitelinks leading to a website visit, has been added to the AdWords reporting section in GA.

Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.