Yesterday, Google shared information on COVID-19 on credits for small and medium-sized businesses which was announced at the end of last month.

Which SMBs Are Eligible?

Google has mentioned that a small or medium-sized business entity is a business type that has already been identified by them. Google has a global team that helps these customers regularly. The major eligibility requirement within this subset of advertisers is that they must have spent some money on Google Ads:

  • 10 out of the last 12 months in 2019
  • In January and February 2020

Therefore, if you haven’t spent in 2020, you won’t be eligible. Accounts that have been opened in 2020 will also be ineligible.

What In Case The Account Is In An MCC Managed By An Agency?

In case there is one MCC(manager-level) account that has accounts, then credit will be distributed as per eligibility. They won’t be distributed at the MCC level. If the Google Partner(MCC-owner)advertises his business utilizing Google Ads, they will be eligible for their credit. But they have to meet the eligibility requirements applicable to other SMBs.

How Much Credit Will Business Get?

Each eligible advertiser will get 1 ad credit. The credit value will differ for customers. Google doesn’t release specific information related to calculation. Rather, it states that the information is based on historic Ad spend levels, country, and currency. Each business is eligible for one credit, based on the calculated amount. It is issued at the level of customers. Therefore, multiple accounts or campaign types are considered as a single eligible credit entity. It can be applied to future spend only.

When and How Will The Ad Credits Be Rolled Out?

Ad credits will be rolled out in May. Eligible customers will receive an applied ad credit, along with a notification. The credits can be used till December 2020 and will be revoked thereafter. Credits can be utilized on anything available on Google Ads platform, including Search, Display, and YouTube, with any particular campaign goal or type within them.

The ad credit commitment is a part of Google’s multi-pronged approach to assist SMBs following the outbreak of coronavirus. Other programs and pledges comprise-

  • A $200 investment fund to NGOs and smaller financial entities
  • Ad grants for the World Health Organization
  • $20m in Google Cloud credits to assist in the infrastructure of research institutes

who are working on the treatment of COVID-19

  • Partnering with suppliers for producing 2-3 m face masks.
  • A surge of gift matching in employee donations

Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.