Finding a way to appeal to modern consumers is something most business owners are adamant about. With all of the different online resources designed to help business owners accomplish this goal, choosing the right fit for your company can be difficult. One of the best ways to attract more business in your local area is by utilizing the power of Google My Business.

A recent study found that companies that use Google My Business double the amount of organic traffic their websites receive. Are you curious about how to use Google My Business to your advantage? If so, check out the useful information below.

Claiming Your Listing in the First Step

Before you can start taking advantage of the benefits offered by Google My Business, you have to claim your listing. Completing the process of claiming a listing will require you to enter a PIN. This PIN is usually sent via snail mail to your company’s physical location. After you have received this PIN, you will have to enter it so Google can verify your attempt to claim a business listing is legitimate.

Once you have claimed the listing, your next step should be filling out all of the pertinent information. This information includes things like your business phone number, address and name. If your business is listed on sites like Yellow Pages online or Yelp, you need to make sure the information on your Google My Business page matches.

You will also need to select categories on your Google My Business page that coincide with what your company does. Putting accurate hours of operation is also important when trying to drive online consumers to your physical location. Completely filling out your Google My Business listing is crucial when trying to rank higher on Google and engage with consumers online.

Creating Posts on Your Google My Business Page

Are you trying to inform consumers about upcoming events, specials or promotions? The best way to do this is with the posts feature on Google My Business. These posts allow you to use the power of text, images and links to create awareness about your brand and the things you are involved in.

The key to creating a successful post for your Google My Business page is using convincing calls to action. The call to action will typically come at the end of the post and is designed to let the reader know what their next move should be. Suggesting that the reader signs up for your newsletter, visits your business website or contacts a member of your staff is a great way to utilize the full power of a call to action.


Don’t Forget to Add Photos

Putting your business and the products/services it offers in a good light will require the use of photos. Luckily, Google My Business allows you to add high-quality photos in your listing. Providing a profile photo, an image of your company logo and a cover photo is crucial when trying to maximize the impact your Google My Business page has.

If you have a physical location for your business, be sure to include a picture of it. Doing this will make it much easier for consumers to locate and visit your physical location.

Google My Business is a Powerful Marketing Tool

When used correctly, Google My Business allows you to create more interest in your brand. If you are unsure about how to unlock the full potential of Google My Business, hiring marketing professionals is a wise move. With their assistance, you should have no problem increasing the amount of organic traffic to your business website.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.