Instagram Reels has quickly become one of the most popular features on the platform, allowing users to create and share short-form video content. Launched by Instagram in August 2020. Since then, it has become one of the most popular features on the platform, with over 60% of Instagram users watching Reels daily. With its growing popularity, businesses are now taking advantage of this powerful tool to reach a wider audience and promote their brand. Instagram Reels offers businesses an opportunity to showcase their products, services, and brand personality in a fun and engaging way.

In this blog post, we will explore how businesses can use Instagram Reels to grow their social media presence and connect with their target audience. From crafting compelling content to maximizing engagement, we will share tips and tricks to help you use Instagram Reels for business. So, whether you’re new to the platform or looking to enhance your current social media strategy, read on to discover the benefits of using Instagram Reels for your business.

Why is Instagram Reels Important for Your Business?

In today’s digital age, social media platforms have become integral to a business’s marketing strategy. Instagram, in particular, has emerged as a popular platform for businesses to connect with their audience and promote their products or services. With the introduction of Instagram Reels, businesses now have a new tool to engage with their audience and drive brand awareness.

  • Reach a wider audience

Instagram Reels is a feature that is rapidly gaining popularity among Instagram users. By using Reels, businesses can reach a wider audience, including new and potential customers. Reels can appear on the Explore page, allowing businesses to get users who may not have seen their content before. With over 1 billion active monthly users, Instagram provides a vast audience for companies to achieve.

Also, Read: 10 Instagram Marketing Tools You Need to Know About

  • Create engaging content

Instagram Reels is designed to be a fun and engaging way to share short-form video content. With Reels, businesses can create entertaining and informative content, helping grab their audience’s attention. By using creative techniques, such as music, animation, and special effects, businesses can make their content stand out and increase engagement with their audience.

  • Showcase products or services

Instagram Reels offers businesses a new way to showcase their products or services. With the ability to create short videos, businesses can give their audience a behind-the-scenes look at their products or services. By showing how products or services are made, businesses can help to build trust with their audience and provide a more personal touch to their marketing efforts.

  • Increase brand awareness

Instagram Reels can help businesses increase brand awareness by promoting their products or services to a wider audience. By creating engaging and shareable content, businesses can encourage their followers to share their content, which can help to increase their visibility and reach. Additionally, businesses can use Reels to showcase their brand personality, helping to build a connection with their audience and increase brand loyalty.

  • Keep up with trends

As with any social media platform, trends come and go quickly. Instagram Reels allows businesses to stay updated with the latest trends and create content relevant to their audience. By participating in challenges or creating content around trending topics, businesses can increase their visibility and engage with their audience in a fun and creative way.

  • Drive sales

Companies can increase their sales and revenue by providing information about products or services and encouraging users to visit their websites or purchase. Instagram Reels can also help businesses drive sales by engagingly showcasing their products or services. Additionally, businesses can use Reels to promote discounts or special offers, further incentivizing their audience to purchase.

How to Use Instagram Reels for Business?

  • Showcase your products or services

One of the most effective ways to use Instagram Reels for business is to showcase your products or services. You can create short videos highlighting the benefits of your products or services, how they work, or even give a behind-the-scenes look at how they’re made.

  • Use trending hashtags

Using trending hashtags is a great way to get your content seen by a wider audience. When you create a Reel, make sure to use relevant hashtags that are currently trending. You can also use popular hashtags related to your industry or niche.

Also, Read: The Power of Instagram Stories for Businesses

  • Create educational content

Educational content is a great way to provide value to your audience and establish yourself as an authority in your industry. You can create short videos with tips, advice, or tutorials on your products or services.

  • Partner with influencers

Partnering with influencers is a great way to reach a wider audience and increase your brand’s visibility. You can collaborate with influencers to create Reels that promote your products or services.

  • Show your company culture

Showing your company culture is a great way to humanize your brand and connect with your audience more personally. You can create Reels showcasing your office, your team members, or your company’s values and mission.

  • Promote events or sales

Instagram Reels is a great platform to promote events or sales your business hosts. You can create short videos that provide details about the event or sale and encourage your audience to attend or make a purchase.

  • Use music creatively

Music is a big part of Instagram Reels; using it creatively can help make your content more engaging and memorable. You can use popular songs, create your original music, or even use sound effects to make your Reels stand out.

For example, the travel brand, Airbnb, uses music creatively in its Reels. They use different sound effects and songs to showcase their properties and create a fun and engaging experience for their audience.

  • Participate in challenges

Participating in challenges is a great way to increase your visibility on Instagram and connect with your audience. You can create Reels that participate in popular challenges or even create a challenge related to your brand or industry.

For example, the fitness brand, Gymshark, created its “66 Days Challenge” challenge to encourage its audience to make fitness a habit. The challenge was a huge success and helped increase the brand’s visibility.

  • Use subtitles

Using subtitles in your Reels is important because it makes your content more accessible to a wider audience. Not everyone can hear the audio, so adding subtitles can make your content more inclusive and engaging.

For example, the beauty brand, Glossier, uses subtitles in its Reels to make its content more accessible to its audience. This helps make the content more engaging and ensures everyone can understand the message.

  • Analyze your performance

Analyzing your performance is important because it helps you understand what’s working and what’s not. You can use Instagram Insights to track your Reels’ performance and see how many views, likes, and comments they receive.

For example, the fashion brand, Forever 21 analyzes its Reels’ performance to see which ones resonate with its audience. They use this information to create more content that is similar to the ones that are performing well.

  • Use humor and storytelling

Using humor and storytelling in your Reels can help make your content more relatable and engaging. For example, the snack brand, Lays, uses humor in its Reels to promote its products, making them stand out from other snack brands.

  • Create a series

Creating a Reels series can help build anticipation and keep your audience engaged. For example, the fashion brand, Zara, created a series of Reels showcasing different outfit ideas, which helped to keep their audience coming back for more.

  • Show behind-the-scenes

Showing behind-the-scenes footage of your business can help connect your audience and give them an inside look at your company’s operations. For example, Chipotle’s restaurant chain used Reels to show how its guacamole is made, providing an inside look at the process.

  • Collaborate with other businesses

Collaborating with other businesses can help increase your reach and exposure. For example, the beauty brand, Sephora, collaborated with the fashion brand, Marc Jacobs, to create a Reel showcasing their products.

  • Highlight user-generated content

Highlighting user-generated content in your Reels can help build community and foster engagement with your audience. For example, the travel brand, Lonely Planet, highlights user-generated content in its Reels, showcasing the experiences of its followers.

  • Use call-to-actions

Using call-to-actions in your Reels can help drive traffic to your website or encourage users to engage with your brand. For example, the fitness brand, Peloton, uses call-to-actions in its Reels to enable users to sign up for their classes.

  • Use a variety of formats

Using a variety of formats in your Reels can help keep your content fresh and engaging. For example, the beauty brand, L’Oreal, uses a variety of forms, including stop-motion animation, to showcase its products.

  • Repurpose existing content

Repurposing existing content for Reels can save time and resources while also helping to promote your content to a new audience. For example, the food brand, Tasty, repurposes its recipe videos for Reels.

  • Show your brand personality

Showing your brand personality in your Reels can help humanize your brand and make it more relatable to your audience. For example, the fashion brand, H&M, uses Reels to showcase its brand personality, using fun and playful content to engage with its audience.

  • Test and experiment

Testing and experimenting with different types of content and formats can help you understand what resonates with your audience and drive engagement. For example, the sports brand, Adidas, tests various Reels, including tutorials, behind-the-scenes, and challenges, to see what works best for their audience.


Instagram Reels is a powerful tool to help businesses grow their brand and engage with their audience. Remember to showcase your products or services, use trending hashtags, create educational content, partner with influencers, show your company culture, promote events or sales, use music creatively, participate in challenges, use subtitles, and analyze your performance. By following these best practices and taking inspiration from some of the top brands using Reels effectively, you can create engaging and unique content that drives results.

Frequently Asked Questions

What are Instagram Reels, and how can they benefit my business?

Instagram Reels are short-form videos that allow businesses to create engaging content and reach a wider audience on the platform. They are a great way to showcase your products or services, demonstrate your expertise, and connect with your audience in a fun and interactive way. Using Instagram Reels, you can increase your brand awareness and engagement and drive more traffic to your website or physical store.

How do I create an effective Instagram Reel for my business?

Having a clear goal and message is important to create an effective Instagram Reel. Consider your target audience and what they would find interesting or useful. Use visually appealing graphics, music, and captions to capture their attention and keep them engaged. Be creative and authentic, and showcase your brand personality. Don’t forget to include a call-to-action to encourage your viewers to take action, such as visiting your website or following your account.

How can I optimize my Instagram Reels for maximum engagement and reach?

To optimize your Instagram Reels:

  • Use relevant hashtags and geotags to increase your visibility and reach.
  • Consider collaborating with other businesses or influencers in your niche to expand your audience.
  • Engage with your viewers by responding to comments and asking for feedback.
  • Use Instagram Insights to track your performance and adjust your strategy accordingly.

How can I measure the success of my Instagram Reels and adjust my strategy accordingly?

To measure the success of your Instagram Reels, track your engagement metrics such as views, likes, comments, and shares. Use this data to identify what types of content resonate best with your audience and adjust your strategy accordingly. Consider experimenting with different formats, messaging, and themes to see what works best for your business. And don’t forget to celebrate your successes along the way!


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.