Google announced on Google+, Analytics now has a new reporting section in the AdWords menu: Display Targeting. In the Display Targeting section you can see the performance data regarding what happens when users click on the ads running on the Google Display Network.

Display Targeting Reports Now Available in Google Analytics

Apart from this, you can also get the details on display keywords, placements, topics, interests and remarketing, gender and age. The new report also lets the advertisers use the rich segmentation capabilities of Google Analytics to review the performance of their Google Display Network and find areas for further optimization. The new Display Targeting report can be found in Google Analytics under AdWords in the Acquisition section.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.