Analyzing the online performance of your website is crucial. This post evaluates top rank tracking tools to assess their effectiveness in determining your website’s ranking across various search engines, such as Google.

Additionally, we’ll delve into several other tools, each with distinct advantages that can significantly boost your business growth. Keep reading to uncover the capabilities of each rank-tracking tool highlighted in our list.

Understanding Rank Tracking Tools: Exploring Their Effectiveness

Utilize top-tier rank tracking tools to effectively monitor the position of your URLs and enhance your SEO strategy for optimal results. Rank tracking involves consistently monitoring a URL’s performance and position in search engine results for specific keywords.

Understanding Rank Tracking Software

Rank tracking tools are specifically designed to assist SEO specialists in monitoring the search engine rankings of websites. They operate by continuously tracking the rankings of web pages over an extended duration. These tools facilitate the visualization of data through graphs, simplifying the analysis of trends and enabling more effective website optimization for SEO purposes.

The tools serve as valuable resources for identifying the ranking position of a URL on a search engine and monitoring changes in its SERP positions over time. This enables swift responses to position drops through content optimization, thereby streamlining the SEO process.

Utilize a SERP Keyword Tracking Tool For Improved Results

SERP keyword tracking tools provide timely updates, detailed analysis, and essential metrics for understanding Search Engine Results Pages (SERPs). They enable users to:

  • Receive real-time updates on SERP positions for their URLs and competitors’.
  • Identify pertinent long-tail keywords for optimizing content within their niche or brand.
  • Evaluate competitor websites to gauge their page rankings and targeted keywords.
  • Track the origins of traffic for both their own site and their competitors.

Selecting The Top Rank Tracking Tools

When evaluating these tools and determining the optimal approach, I thoroughly analyzed numerous factors. It’s crucial to consider these factors when choosing a rank-tracking tool for your business.

  • Price: Your budget is of utmost importance. Choose a rank tracking tool that provides all necessary features. Sacrificing essential features for a cheaper option isn’t recommended and may require switching tools later on.
  • Cloud-based software: This software type delivers real-time results for monitoring SERP rankings, enhancing productivity.
  • Scalability: Ensure the selected software can accommodate your business’s expansion. Most SaaS tools offer packages suitable for businesses of varying sizes.
  • Keyword filtering: The rank tracker should enable you to filter results by location and date, allowing you to examine pages that ranked differently at specific times.
  • Keyword limit: Not all keyword tracking tools can handle the same quantity of keywords. Most impose a monthly limit based on your chosen package. Assess this limitation carefully.

If you’re tracking only a few keywords within a specific niche, opting for a smaller plan is advisable.

The List Of 16 Top Rank Tracking Software For 2024

Here is a collection of reliable rank tracking tools necessary for monitoring the positions of your web pages in the Search Engine Results Pages (SERPs).

  1. SE Ranking

SE Ranking

SE Ranking’s Keyword Rank Tracker provides comprehensive data on your and your competitors’ keyword positions in the SERPs across various search engines, including Google, Bing, Yahoo, and YouTube. With this tool, you can track SERP rankings for all keywords, compare data between two dates, and identify any SERP features you rank for on specific keyword queries for both your website and your competitors.

The Rank Tracker provides a quick overview of your top-ranking keywords, showing the number of keywords where you rank highly, alongside insights into your search visibility and organic traffic.

It enables easy identification of ranking position differences by date and location.

Key Features:

  • Keyword Monitoring and Position Tracking: Keep a daily watch on keyword rankings and any shifts in position.
  • Optimization Suggestions: Receive recommendations for enhancing on-page elements and content to boost rankings.
  • Top-Performing URLs and Keywords Identification: Identify the URLs and keywords driving the most significant performance.
  • Ranking Drop Detection: Detect drops in rankings promptly to mitigate potential traffic losses.
  • Competitor Keyword Tracking: Monitor keyword rankings for your top 20 competitors to stay ahead in the competition.
  • Data Integration for Performance Tracking: Seamlessly sync Google Search Console (GSC) and Google Analytics (GA) data for comprehensive performance analysis.
  • Keyword Cannibalization Prevention: Identify pages competing for the same keyword to avoid cannibalizing your own search efforts.
  • Keyword Grouping and Tagging: Organize and tag keywords for streamlined ranking analysis.Client Project Management: Create an unlimited number of client projects with the Pro or Business plan, ideal for agencies managing multiple clients.
  • Client Reporting: Generate easily understandable reports for your clients to provide insights into their website performance.

Pricing options include:

  • Essential plan: $55 per month
  • Pro plan: $109 per month
  • Business plan: $239 per month
  1. Semrush


Semrush stands out as an exceptional tool for rank tracking, offering comprehensive functionalities beyond just monitoring rankings. The Position Tracking Tool enables precise tracking of keyword positions.

Moreover, it facilitates the identification of local competitors and the organization of keywords using tags. Utilizing its extensive data, targeting diverse devices is streamlined. Simply input your domain and target keywords to leverage this feature.

Key Features:

  • Position Tracking: Monitor keyword rankings accurately over time.
  • Site Audit: Identify and fix website issues for better performance.
  • SEO Content Template: Craft optimized content with tailored suggestions.
  • Organic Traffic Insights: Analyze organic search traffic patterns for informed decisions.
  • Keyword Magic Tool: Discover and explore keyword opportunities effortlessly.
  • On-Page SEO Checker: Optimize individual pages for better search visibility.


  • Pro: $129.95/month
  • Guru: $249.95/month
  • Business: $499.95/month
  1. Serpple


Serpple provides comprehensive keyword rank tracking capabilities, aiding in daily monitoring of your rankings, conducting SEO audits, and analyzing competitors. It offers insights into Google rankings and tailored SEO recommendations for enhancement.

The tool furnishes an overview of your top-ranking keywords, facilitating the observation of SERP position fluctuations over time. Additionally, it offers actionable guidance for enhancing Google SERP standings.

Serpple isn’t just a keyword tracking tool; it serves as a resource for identifying impactful keywords conducive to driving traffic and generating leads. Furthermore, it allows users to explore competitors’ targeted keywords and ranking positions.

Key Features:

  • Rank Tracking Management: Streamlined handling of rank tracking keywords with options for customization and note-taking capabilities.
  • Comprehensive Project Overview: Detailed project overview providing insights into top-ranking keywords, search volume trends, competitor SERP positions, and fluctuations in rankings.
  • Robust Reporting: Extensive reporting features, including scheduled reports, email notifications, and alerts for changes in rankings.
  • Competitor Comparison: Thorough competitor comparison to analyze performance against rivals.
  • Content Audit and Enhancement: Evaluation of content with suggestions for improvement to enhance performance.
  • Backlink Monitoring: Functionality for monitoring backlinks to ensure a strong and healthy link profile.

Pricing details:

  • Side Hustler plan: $19 per month.
  • Entrepreneur plan: $29 per month.
  • Agency plan: $99 per month.

All plans include a 14-day free trial.

  1. Serpstat


Serpstat is a comprehensive rank-tracking tool with an extensive keyword database for analysis. Users can delve into key metrics, including competitor keywords and website rankings. Additionally, Serpstat facilitates the identification of trending keywords and offers a compilation of highly searched terms by region.

Moreover, the platform provides content analysis capabilities, aiding in title and FAQ generation, as well as plagiarism checking.

Key Features:

  • Keyword Research: Explore and analyze an extensive keyword database for optimal SEO strategies.
  • Market Intelligence: Gain insights into market trends and competitor strategies.
  • Backlink Analysis: Evaluate the quality and quantity of backlinks for improved website authority.
  • Advertising Analysis: Assess advertising strategies and performance metrics.
  • Keyword Rank Tracking: Monitor keyword rankings for strategic adjustments.
  • Competitive Analysis: Compare and benchmark against competitors for informed decision-making.
  • Site Audit: Identify and address website issues affecting SEO performance.
  • Batch Analysis: Efficiently analyze multiple keywords and domains simultaneously.


  • Light: $55/month
  • Standard: $119/month
  • Advanced: $239/month
  • Enterprise: $399/month
  1. Sitechecker


With Sitechecker, you will receive a comprehensive rank tracking tool covering all aspects. It allows you to monitor your website’s performance and that of your competitors across search engine rankings and mobile SERPs.

Stay updated with weekly ranking emails detailing page improvements and declines. Utilize Sitechecker’s filtering options to easily analyze the performance of specific pages or keywords under various conditions.

Key Features:

  • Site audit: Analyze website health and identify areas for improvement.
  • Site monitoring: Keep track of website performance and uptime.
  • Rank tracking: Monitor search engine rankings for your website and competitors.
  • Backlink tracking: Track and analyze backlinks to your website.
  • SEO Chrome Extension: Access SEO tools directly from your browser.
  • White Label SEO Reports: Customize and brand reports for clients or stakeholders.


  • Basic: $55/month
  • Startup: $119/month
  • Growing: $239/month

Also Read: Similarweb Competitors: Top 10 Alternatives Explored

  1. Wincher Rank Tracker

Wincher Rank Tracker

Wincher Rank Tracker is a cost-effective and user-friendly keyword ranking tool packed with useful features. Its simplicity and clear reports set it apart. The flexible pricing ensures you only pay for what you need.

Choose the number of domains and keywords you want to monitor efficiently. Collaborate with colleagues and track up to 10 competitors per domain at no extra cost, streamlining your SEO projects.

Key Features:

  • Daily Ranking Updates: Receive daily ranking updates.
  • Competitor Rank Monitoring: Monitor competitors’ rankings and SERP position changes.
  • Email Report Automation: Set up email reports for ranking position changes.
  • Automated Report Generation: Generate automated reports.
  • Team Collaboration: Add an unlimited number of users to your team.
  • Keyword Analysis: Identify impactful keywords for improved search visibility.
  • Local Keyword Tracking: Conduct local keyword rank tracking.
  • Integration with Google Search Console and Yoast SEO: Seamlessly integrate with Google Search Console (GSC) and the Yoast SEO plugin.
  • White-label Reporting: Access white-label reports, ideal for agencies.


  • Starter plan: $39/month
  • Business plan: $74/month
  • Enterprise plan: $289/month
  1. LinkAssistant


LinkAssistant offers a comprehensive rank tracking solution tailored to meet your needs. With its suite of 23 tools, you gain the capability to monitor an unlimited number of keywords across various domains and locations. This includes keeping tabs on both your own page rankings and those of your competitors within the SERP.

Additionally, the software facilitates advanced monitoring of keyword positions across a vast array of over 400 search engines. You can generate detailed reports on a daily or weekly basis to glean valuable insights.

Key Features:

  • Compatibility with Over 500 Search Engines: Ensuring broad coverage and accuracy in tracking.
  • Keyword Suggestions: Providing recommendations for enhanced optimization strategies.
  • Identification of Existing Backlinks: Easily discover sites that are already linking to you.
  • URL Harvesting from Specific Webpages: Streamlining the process of gathering relevant URLs.
  • Exploration of Competitor-Linked Sites: Gain strategic insights by analyzing sites linked to your competitors.


  • Free
  • Professional: $299/year
  • Enterprise: $499/year
  1. AffiloTools


This comprehensive rank tracking tool identifies technical deficiencies in both your on-page and off-page SEO strategies that could be affecting your ranking. It thoroughly examines your backlinks and monitors your Adwords competitors.

Additionally, it includes a link finder feature that identifies reputable websites and domains you should focus on to enhance your backlink profile.

Key Features:

  • Keyword Recommendations: Receive suggestions for optimal keywords to enhance search visibility.
  • SEO Health Check: Assess the overall health of your website’s SEO performance.
  • Top Sites for Keywords: Identify leading websites ranking for your targeted keywords.
  • Backlink Analysis Tool: Evaluate the quality and quantity of backlinks directing to your site.
  • Keyword Finder: Discover relevant keywords to improve your content and SEO strategy.


  • AffiloTools is free to use, with certain features locked behind a paywall starting at $17 per month.
  1. Ahrefs


Ahrefs offers a comprehensive suite of tools designed to enhance your website’s SEO. Among its offerings is a top-notch rank tracking tool that enables you to monitor your rankings consistently. You can assess your performance relative to competitors and receive scheduled reports delivered straight to your inbox. Furthermore, it facilitates tracking of both desktop and mobile rankings.

Key Features:

  • Unlimited Domain Tracking: Monitor rankings for multiple domains without limitations.
  • Real-time Ranking Notifications: Receive immediate updates on changes to your website’s rankings.
  • Competitor Rank Analysis: Evaluate your performance against competitors’ rankings for strategic insights.
  • Location-Independent SERPs: Access search engine results pages (SERPs) irrespective of your geographical location.
  • Detailed Visual Graphs of SEO Performance: Gain insights through visually appealing and informative graphs depicting SEO metrics.


  • Starter: $9/month
  • Pro: $28/month
  • Agency: $54/month
  1. Moz Pro’s Rank Checker

Moz Pro’s Rank Checker

Moz Pro’s Rank Checker offers valuable insights into the performance of your web pages on major search engines like Google, Yahoo!, and Bing. This tool analyzes your website’s rankings and archives the data for easy reference. Over time, you can monitor fluctuations in your rankings and assess the impact of your optimization efforts.

Furthermore, you can focus on specific data points and monitor their progression, enabling you to gauge the effectiveness of your strategies. An additional advantage is the tool’s ability to provide insights into your website’s performance both locally and globally.

Key Features:

  • SEO Auditing & Monitoring: Regularly assess and track your website’s SEO health and performance metrics.
  • SEO Alerting: Receive timely notifications regarding significant changes in your website’s SEO status.
  • SEO Content & Rankings: Evaluate and optimize your content to improve search engine rankings effectively.
  • Link Building: Facilitate the development of quality backlinks to enhance your website’s authority and visibility.
  • Keyword Research: Identify relevant keywords to target, optimizing content for improved search engine visibility.
  • SEO Reporting: Generate comprehensive reports to analyze and track the effectiveness of your SEO strategies.


  • Standard: $99/month
  • Medium: $179/month
  • Large: $299/month
  • Premium: $599/month
  1. Pro Rank Tracker

Pro Rank Tracker

Pro Rank Tracker is a highly effective tool for tracking rankings, ideal for users who value seamless keyword tracking in search engine results pages (SERPs). It provides comprehensive insights into your rankings across popular search engines and websites, covering both desktop and mobile platforms. Additionally, it offers a range of analytical tools to enhance your SEO efforts.

Key Features:

  • Search Engine Support: Covers multiple search engines for comprehensive tracking.
  • Rankings Discovery: Identifies and tracks your website’s ranking performance effectively.
  • Full SERPs Analysis: Provides detailed insights into search engine results pages (SERPs).
  • Reports: Generates comprehensive reports to track and analyze your website’s performance.
  • Site Audit: Offers functionality to audit your website for SEO improvements.


  • Free
  • Starter: Starts from $13.50/month
  • Pro: Starts from $89/month
  • Agency: Starts from $180/month
  1. Rank Tracker by AuthorityLabs

Rank Tracker by AuthorityLabs

Rank Tracker by AuthorityLabs offers user-friendly functionality for monitoring website performance on search engines. The process involves entering your primary keyword, website name, preferred search engine (such as Google), location, and device specifications.

This efficient tool promptly identifies your website’s position among top search results. Additionally, it provides localized insights by including your city’s name, if desired. Detailed results for mobile devices are available, with daily updates on ranking fluctuations, akin to having a dedicated website ranking analyst at your disposal.

Key Features:

  • Competitive Analysis: Evaluate competitors’ performance for strategic refinement and maintaining a competitive edge.
  • Global and Local Tracking: Monitor rankings across different regions to gain comprehensive insights.
  • White-label Keyword Solutions: Personalize reports with your branding for professional presentation.
  • Mobile Rankings Tracking: Monitor rankings on mobile devices to enhance optimization strategies.
  • Customizable Reporting Tools: Customize reports based on specific metrics and preferences for actionable insights.


  • Plus: $49/month
  • Pro: $99/month
  • Pro Plus: $225/month
  • Enterprise: $450/month

Also Read: 26 Must-Have Chrome Extensions for SEO Pros

  1. Rank Ranger

Rank Ranger

Rank Ranger’s Rank Tracker tool offers comprehensive rank monitoring across more than 500 search engines worldwide. Users can evaluate both local and mobile rankings and access daily reports.

This tool distinguishes itself by providing additional insights, such as SERP snapshots and a Featured Snippets discovery tool.

Key Features:

  • Comprehensive Rank Tracking: Monitor rankings across 500+ search engines globally for informed decision-making.
  • Competitor Analysis: Evaluate competitor performance to strategize and maintain a competitive edge in the market.
  • Mobile and Local SEO: Optimize rankings for mobile and local searches, thereby enhancing visibility and engagement.
  • Social Media Analytics: Gain insights into social media performance to effectively refine marketing strategies.
  • White Label Reports: Customize and brand reports to seamlessly showcase progress and insights to clients.


  • Light: $79/month
  • Standard: $149/month
  • Pro: Contact their sales team for a custom quote
  • Premium: Contact their sales team for a custom quote
  1. Google Rank Checker Tool

Google Rank Checker Tool

The HOTH offers a complimentary Google Rank Checker Tool designed to help users pinpoint their top-ranking keywords by inputting their domain name.

This tool generates a detailed list of primary traffic-driving keywords, providing accompanying data such as search volumes and traffic percentages for each keyword.

Key Features:

  • Domain-Specific Keyword Analysis: Pinpoint top-ranking keywords customized to your domain.
  • Comprehensive Search Insights: Gain access to search volume and traffic share data for all identified keywords.
  • Data Accuracy Assurance: Relies on Semrush for dependable and accurate information.
  • User-Friendly Interface: Intuitive and straightforward tool for effortless navigation and usage.


Free to use

  1. RankTrackr


Rank Tracker offers comprehensive capabilities for local tracking, search volume analysis, and client reporting. It enables you to monitor keyword rankings across various search engines, including image carousels and maps.

Moreover, it provides scheduled reports, allowing you to review rankings at your convenience.

Key Features:

  • Unlimited Domains: Track rankings for multiple domains without any limitations or constraints.
  • Scheduled Reporting: Receive reports on a predetermined schedule for easy monitoring of keyword rankings.
  • Real-Time Notifications: Stay instantly informed about changes in keyword rankings with timely notifications.
  • Competitor Analysis: Compare your rankings with competitors to devise effective strategies and enhance performance.
  • Location-Independent Results: Access accurate rankings irrespective of geographic location or search preferences.


  • Pricing starts at $32 for 250 keywords a month.
  1. Zutrix


Zutrix is distinguished as a premier tool for rank tracking, offering an extensive range of features designed to meet all your requirements.

Setting itself apart from its competitors, Zutrix provides a simple solution, utilizing its AI-powered engine to guarantee precise tracking of keyword rankings.

Moreover, Zutrix includes a real-time notification feature, allowing prompt tracking of ranking fluctuations via Telegram, Slack, and email.

Key Features:

  • Unlimited Domains: Track rankings across numerous domains without any restrictions, facilitating thorough analysis.
  • Scheduled Reporting: Streamline reporting tasks by automating them, ensuring punctual updates and effective monitoring of keyword performance.
  • Real-Time Notification: Receive immediate alerts regarding ranking alterations through Telegram, Slack, and email, enabling swift action.
  • Competitor Analysis: Obtain valuable insights into competitor rankings, facilitating strategic adjustments to your SEO strategy.
  • Location-Independent Results: Access precise rankings irrespective of geographical location, providing a comprehensive global perspective.


  • Starter: $9/month
  • Pro: $28/month
  • Agency: $54/month

The Top 10 Rank Tracking Tools Compared

Here is a succinct comparison of the leading rank tracking tools, along with their support options.

NamePricingKeyword TrackingReal-Time ReportingSupport
SE RankingStarts from $55/monthYesYes
SemrushStarts from $129.95/monthYesYesExcellent
SerppleStarts from $19/monthYes
SerpstatStarts from $55/monthYesYesGreat
SitecheckerStarts from $55/monthYesYesGreat
Wincher Rank TrackerStarts from $39/monthYesYesExcellent
LinkAssistantStarts from $299/monthYesYesGood
AffiloToolsStarts from $17/monthYesYesAverage
AhrefsStarts from $9/monthYesYesAverage
Moz Pro’s Rank CheckerStarts from $99/monthYesYesGreat


How do rank tracking tools operate?

Rank tracking tools utilize algorithms to scan search engine results for designated keywords and monitor the positioning of your website or web pages over time. They typically furnish comprehensive reports and analytics to facilitate performance analysis.

What considerations are pertinent when selecting a rank tracking tool?

Key considerations encompass data accuracy, update frequency, user-friendliness, compatibility with various search engines, inclusive features like competitor analysis and keyword research, as well as pricing structure.

Can I monitor the SERP rankings of my competitors using these tools?

Yes, many rank tracking tools incorporate competitor analysis functionalities, enabling users to observe the SERP rankings of competitors for specific keywords and juxtapose them against their own rankings.

Are there any potential risks associated with utilizing rank tracking tools?

One potential risk involves overly relying on rank tracking metrics without accounting for other facets of SEO and website performance. Furthermore, inaccurate data stemming from unreliable tools may lead to erroneous decision-making.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.