For digital marketers, Free SEO Tools stand as the unsung heroes, often overshadowed by their premium counterparts. Yet, they are the cornerstone for businesses and individuals striving to climb the search engine ladder without denting their budget. Imagine leveraging a suite of 35+ power-packed tools, each meticulously designed to catapult your website’s visibility, traffic, and ultimately, rankings. This arsenal of Best Free SEO Tools is not just a collection; it’s a gateway to mastering the art of SEO with zero investment.

From keyword research wizards to analytics maestros, these tools encompass every aspect of SEO, offering insights that are both profound and actionable. Whether you’re a budding blogger, an established e-commerce giant, or a digital marketing aficionado, the significance of these tools is universal. They demystify the often-intimidating world of SEO, making it accessible, understandable, and, most importantly, conquerable.

38 Best Free SEO Tools

  1. MozBar


Meet MozBar, an intuitive Chrome extension from Moz that provides instant SEO analytics within your web browser. More than just offering diverse backlink metrics, it reveals a website’s domain authority and page authority. An indispensable tool for SEO experts and content marketers alike, MozBar streamlines the process of accessing critical information without leaving your browser. It’s a key asset in enhancing productivity and gaining vital SEO insights.

  1. Broken Link Checker

Google PageSpeed Insights

This complimentary WordPress SEO plugin is a must-have for monitoring your blog’s health. It diligently scans for broken links and missing images, promptly notifying you upon detection. Crucial for sustaining a seamlessly operating website, this tool alleviates concerns about hidden problems. Let the plugin do the work, guaranteeing impeccable content and a smooth browsing experience for your visitors.

This complimentary WordPress SEO plugin is a must-have for monitoring your blog’s health. It diligently scans for broken links and missing images, promptly notifying you upon detection. Crucial for sustaining a seamlessly operating website, this tool alleviates concerns about hidden problems. Let the plugin do the work, guaranteeing impeccable content and a smooth browsing experience for your visitors.

  1. Google PageSpeed Insights

Google PageSpeed Insights

Google PageSpeed Insights meticulously evaluates your website’s pages, offering actionable suggestions to enhance loading times on all devices. Its analysis yields insights critical for boosting your site’s performance and ensuring a smooth user experience. Implementing these recommendations can lead to a substantial improvement in your website’s speed, resulting in a faster, more responsive experience for users across various devices.

Also Read: How to Implement Chatgpt for SEO: A Step-by-Step Guide

  1. SEO Writing Assistant By Semrush

SEO Writing Assistant By Semrush

Meet your new SEO ally, the SEO Writing Assistant! This free tool, available as a WordPress plugin and Google Docs extension and crafted by Semrush, is designed to optimize your content for search engines. It analyzes the tactics of your top ten Google competitors for a given keyword, providing tailored advice to make your content more competitive and improve its search rankings. Enhance your online presence with ease using this intuitive writing assistant!

  1. HubSpot’s Website Grader

HubSpot’s Website Grader

Explore the capabilities of HubSpot’s Website Grader, a free online tool designed to evaluate essential aspects of your site. It assesses performance metrics such as page speed and browser caching, gauges mobile responsiveness, reviews SEO factors including page titles and meta descriptions, and verifies security elements like SSL certificates. This intuitive tool not only grades your website but also offers detailed insights and practical suggestions to improve its overall functionality. With Website Grader, enhancing your website’s performance is straightforward and impactful!

  1. Yoast SEO

Yoast SEO

As a leading WordPress plugin, Yoast SEO is essential for managing on-page and technical SEO aspects of your website. It helps refine your content for optimal SEO performance. 

Yoast SEO shines by offering a user-friendly interface to generate an XML Sitemap, making it easier for search engines to discover, crawl, and index your site’s pages. The plugin automatically updates your sitemap with each new page, ensuring a streamlined process and saving you time and effort.

  1. Google Analytics

Google Analytics

Google Analytics stands as the premier online analytics tool, and remarkably, it’s free. This platform allows you to delve into your website’s performance, examining key metrics like pageviews, bounce rate, and time spent on site. This robust tool offers essential insights into your online presence without any cost. Utilize it to analyze your web traffic thoroughly and make informed decisions to improve your online performance.

  1. Bing’s Webmaster Tools

Bing’s Webmaster Tools

Bing Webmaster Tools, akin to Google Search Console, provides reporting and diagnostic features. It streamlines the process of submitting your sitemap and offers a snapshot of your site’s performance on Bing’s search engine. This tool is invaluable for monitoring and enhancing your online presence, as it identifies potential issues and sends timely alerts. With Bing Webmaster Tools, you can keep track of your website’s health and boost its search visibility.

  1. Varvy SEO Tool

Varvy SEO Tool

Patrick Sexton’s Varvy SEO Tool is an invaluable resource for assessing your website’s adherence to Google’s guidelines. Enter your URL, hit ‘Test,’ and receive a comprehensive audit report. This report covers critical areas such as mobile-friendliness, page speed, and security. Varvy offers a simple yet effective way to ensure your website meets key standards for optimal online performance and visibility.

  1. CoSchedule Headline Analyzer

CoSchedule Headline Analyzer

Enhance your blog post titles with the Headline Analyzer from CoSchedule. This free tool scrutinizes the effectiveness of your headlines, scoring their potential for social sharing, traffic boost, and SEO impact. Aim for a minimum score of 70 to ensure your headlines garner sufficient attention on social media and search engines. This tool is a must-have for bloggers looking to maximize their content’s reach and engagement.

  1. HARO


For those focused on SEO, HARO (Help a Reporter Out) is an excellent way to gain authoritative backlinks from well-known media outlets and blogs. By joining HARO, you’ll receive three emails daily from reporters around the globe seeking expert sources for their articles. Providing pertinent responses that meet their needs can result in an influx of high-quality backlinks, greatly benefiting your SEO efforts.

  1. SimilarWeb


SimilarWeb is an essential tool for in-depth competitor research and analysis. Dive into your competitors’ strategies to discover their most successful SEO and content practices. This platform helps you uncover new opportunities, gain a competitive edge, and quickly understand user behaviors and intentions. With SimilarWeb, you’re not just keeping up with the competition but striving to outpace them. Its comprehensive features enable you to stay informed, refine your strategies, and boost your online presence.

Also Read: The Role of Schema Markup in SEO: Enhancing Your Website’s Visibility in Search Results

  1. LSIGraph


Explore the potential of LSIGraph to boost your content strategy. This tool specializes in identifying LSI (Latent Semantic Indexing) keywords relevant to your topic and domain. LSIGraph uses the innovative Latent Semantic Value (LSV) method to evaluate these keywords. By choosing those with the highest LSV and incorporating them into your content, anchor text, and backlinks, you can significantly enhance your online visibility. LSIGraph offers a direct and effective approach to improving your SEO strategy.

  1. GTMetrix


GTMetrix is vital for improving website speed and performance. Enter your URL, and it produces an in-depth report with key insights about your website’s loading speed. But GTMetrix doesn’t just analyze; it also provides practical optimization suggestions. 

It makes enhancing your site’s performance straightforward, ensuring your website is optimized for maximum speed and efficiency. With GTMetrix, streamlining your website’s performance is both easy and effective.

  1. Answer The Public

Answer The Public

Turn to Answer The Public when you hit a creative block with your blog. This free tool explores topics and questions people are searching for on Google and Bing, using auto-suggest results. It’s a goldmine for discovering a vast array of keyword ideas that can rejuvenate your blog content. For any blogger struggling to find new and engaging topics, Answer The Public is an indispensable resource, providing fresh inspiration and valuable insights.

  1. Copyscape


Maintaining originality is essential for protecting your website’s reputation and search engine rankings. Here, Copyscape, a leading tool in the industry, becomes vital. Plagiarism not only impacts your organic rankings negatively but can also damage your online reputation. 

Copyscape acts as a proactive defender, detecting and addressing plagiarism on your website. Use this tool to maintain the uniqueness of your content, protect your online visibility, and strengthen your website’s credibility.

  1. Ubersuggest


Ubersuggest stands out as a superb, free SEO tool for generating a multitude of keyword suggestions. Simply enter your primary keyword into the search box and watch the magic happen. Ubersuggest is versatile, offering everything from broad ideas to specific long-tail phrases.

It also includes filters to omit terms that might not align with your organization’s focus. This tool provides a quick and efficient way to ensure you’re using the most appropriate keywords for your unique requirements.

  1. SEO Site Checkup

SEO Site Checkup

SEO Site Checkup is your go-to for pinpointing SEO issues on your website. Enter your site’s URL, and it performs a thorough audit, resulting in a comprehensive report on your website’s SEO health. This tool offers a rapid and easy method to discover and rectify any elements hindering your website’s performance in search engine rankings.

  1. Keyworddit


Reddit serves as a treasure trove for post inspiration, and Keyworddit is the tool that makes navigating it for trends effortless. Just enter the name of a subreddit, hit “Get Keywords,” and watch as it extracts trending terms with ease. This tool is a boon for content creators looking for data-driven insights to streamline their ideation process. It even provides monthly search volumes for each term, helping you refine your content strategy with precision!

  1. Hemingway Editor

Hemingway Editor

Discover the Hemingway Editor, a free online tool designed to enhance your writing. Simply paste your text into the editor, and it assesses readability, using color-coding to suggest improvements. This tool is an effective way to ensure your content is strong, clear, and concise. 

It helps make your writing more impactful and ensures your message is easily understood by your audience. The Hemingway Editor is ideal for crafting fluid and compelling content with minimal effort!

  1. Seobility


Seobility provides a full-suite SEO solution to ensure your website’s optimum performance. Its free basic plan allows monitoring of up to ten keywords, tracking of three competitors, and performing essential checks on site structure and content. This tool is an ideal choice for boosting your website’s visibility and overall SEO health. Seobility’s user-friendly and efficient features enable you to make well-informed decisions, significantly enhancing your online presence.

  1. Drop My Link

Drop My Link

Discover the power of Drop My Link, a free tool crafted to enhance your search for valuable online opportunities. It combines your keywords with effective Google search operators, unveiling a range of possibilities. Whether you’re on the hunt for guest posting options, resource pages, or link roundups, Drop My Link is an indispensable ally. 

It streamlines your link-building process, helping you effortlessly find significant opportunities. Embrace the full potential of Drop My Link, and don’t miss out on any opportunities to connect and grow.

  1. I Search From

I Search From

“I Search From” is a handy tool for simulating Google searches from different locations or on various devices while tweaking search parameters. It’s an invaluable asset for SEO testing, allowing you to mimic searches as if you were in another geographical area. This tool is excellent for fine-tuning your search strategy and acquiring important insights. 

It’s especially useful for testing various scenarios and improving your SEO tactics. Try it out to better understand how your content performs in different search contexts!

  1. TinyPNG


Optimizing your website’s performance can be as straightforward as reducing the file size of your images. TinyPNG, a free tool, employs advanced lossy compression techniques to significantly lower the size of your PNG or JPG files without sacrificing their quality. This simple yet effective method boosts your website’s speed by ensuring quicker load times. Experiment with TinyPNG to experience the benefits of streamlined image files for a more efficient and engaging online presence.

  1. Keyword Hero

Keyword Hero

Keyword Hero dramatically increases the visibility of your organic keywords in Google Analytics, revealing up to 95% as opposed to the usual 3-8%. This enhanced clarity allows for more strategic content refinement and optimization. Utilize the insights to develop new website content that aligns with the newly uncovered keywords.

Additionally, the free version of Keyword Hero lets you track keywords for your site’s top 25 most-visited URLs. This gives a well-rounded view of your organic search performance. With Keyword Hero’s powerful and user-friendly tools, you can maximize the impact of your SEO efforts.

  1. Browseo

Browseo offers a unique perspective on your website, viewing it through the lens of a search engine with an emphasis on HTML structure. This approach lets you quickly evaluate how a page appears visually and its relevance to specific search queries. Understand how search engines perceive your content, enabling you to make adjustments that enhance your visibility and effectiveness in search results.

  1. All in One SEO Pack

All in One SEO Pack

For those who find Yoast SEO lacking, the All in One SEO Pack for WordPress is an excellent alternative. This plugin simplifies the process of optimizing your WordPress site for search engines. It offers a perfect blend of simplicity for beginners and advanced features for seasoned users. An additional benefit is its API for developers, making it a versatile choice for anyone aiming to boost their website’s SEO performance.

  1. CanIRank

CanIRank is an advanced SEO intelligence tool designed to refine your strategy. It stands out by combining data from various SEO agencies and integrating machine learning technology. The result? Customized insights, unique opportunities, and personalized recommendations. 

With its free plan, you can generate up to 5 keywords and SEO reports each month, allowing you to explore CanIRank’s transformative features. It’s the ideal solution for enhancing your SEO tactics. Don’t miss out on this chance to elevate your SEO game – try CanIRank today!

  1. What Does My Site Cost?

What Does My Site Cost

This insightful tool helps you understand the costs incurred by global mobile network users visiting your website. It reveals the expenses faced by individuals accessing your site from different parts of the world. Offering a broad perspective, this tool enables you to analyze and plan your strategy based on various mobile network pricing structures. It provides a clear view of the financial implications of user interactions, aiding in the development of a strategy to maximize your site’s global accessibility.

  1. Soovle


Soovle is a free and user-friendly SEO tool that efficiently searches through multiple platforms including Google, Wikipedia, Amazon, YouTube, Bing,, and Yahoo. Enter a seed term, and Soovle will comprehensively scour these sites, providing you with a list of relevant keywords. This simple approach is an effective means to expand your SEO strategy, broadening your keyword range and enhancing your visibility across different search engines.

  1. Google Search Console

Google Search Console

Google Search Console is an essential SEO tool for monitoring your website’s impressions, clicks, and positions in Google Search. To maximize its benefits, upload your XML sitemap and individual URLs for indexing. The console keeps you updated with email alerts about any issues detected on your site, enabling prompt resolutions and maintaining your site’s health.

  1. SERPs Keyword Rank Checker

SERPs Keyword Rank Checker

SERPs offers a suite of free SEO tools designed for digital marketing, with the Keyword Rank Checker being a standout feature. This tool provides an in-depth look at the top 250 search results for your chosen keywords, including valuable metrics like search volume and cost-per-click (CPC). Enter a keyword or phrase, and you’ll access a treasure trove of data, equipping you with the insights needed to refine your digital strategy effectively.

  1. HEADMasterSEO


HEADMasterSEO is an efficient tool for bulk URL and redirect checks. It’s designed to be user-friendly and performs tasks such as validating URL status codes, response times, and redirection paths, with the added capability of exporting data to CSV. An impressive feature is its ability to check up to 500 URLs for free. This tool is ideal for streamlining website maintenance and ensuring your site’s optimal performance.

  1. Am I Responsive?

Am I Responsive

“Am I Responsive?” is a valuable tool for testing your website’s responsiveness across various devices, including desktops, laptops, tablets, and smartphones. Enter your website’s URL and click ‘Go’ to see how your site appears on each device type. This tool offers a straightforward way to ensure that your website presents a consistent and attractive design, effectively adapting to different user interfaces and experiences.


Glen Allsop, known for his work with major corporations like Amazon, Cisco, IBM, HubSpot, and Buffer, is the brain behind (previously ViperChill). Detailed offers several services, including a limited-access link database starting at $297. However, our focus here is on their free SEO Secrets weekly newsletter. 

By subscribing, you’ll receive two newsletters each month from Glen Allsop, packed with in-depth insights into unique SEO strategies to increase your search traffic. This newsletter is a straightforward resource for staying updated and enhancing your SEO tactics.

  1. Beam Us Up

Beam Us Up

Beam Us Up is a free SEO crawling tool designed with intelligent filters to help you identify key SEO issues during site evaluations. Its intuitive interface allows for quick identification of common problems impacting your website’s performance. This tool provides critical insights into your site’s SEO health, enabling effective and efficient resolution of important areas. It’s an ideal solution for those seeking thorough analysis without the complexity often associated with SEO tools.

  1. by Distilled by Distilled simplifies the process of creating disavow files for Google Search Console. It streamlines the compilation and cleaning of your disavow file, ensuring it’s ready for submission with ease. The platform also allows you to apply the disavow file to specific URLs, clearly indicating which will be disavowed and which won’t. This tool offers an efficient way to manage your disavowal needs, making the process straightforward and user-friendly.

  1. Yandex Metrica

Yandex Metrica

Yandex Metrica, provided by Yandex – Russia’s leading search engine – is a comprehensive web analytics tool offering deep insights into user behavior and website traffic. It equips you with extensive data to monitor your site’s performance and make data-driven decisions. The tool includes Heat Maps, which help identify the most engaging parts of your pages and reveal potential areas of improvement. Yandex Metrica is designed to be user-friendly, giving you greater control over your website’s analytics and online presence.


Optimizing SEO is a comprehensive task requiring strategic planning and the right set of tools. This post has introduced over 35 free tools, forming an invaluable resource for those looking to boost their SEO efforts. Dive into these free resources to improve your website’s search engine ranking. We’ll keep updating this list with any new finds.

If there are any free SEO tools you love that we haven’t mentioned, please share them in the comments. These tools are crucial for conducting in-depth keyword research, evaluating website performance, and crafting strategies to strengthen your online presence. Remember, staying updated with SEO trends and continually refining your website is key to maintaining a competitive edge online.

Leverage the power of these free tools, incorporate them into your SEO arsenal, and watch your website climb in search rankings, resulting in more organic traffic and success.


Can I track backlinks to my website using tools?

Yes, tools like Ahrefs, Moz Link Explorer, and SEMrush are excellent for monitoring and analyzing your website’s backlink profile. They help identify link-building opportunities and manage harmful links.

How can I make my website load faster for better SEO?

Use tools like Google PageSpeed Insights, GTMetrix, and Pingdom to evaluate and improve your website’s loading speed. Addressing image optimization and code efficiency is crucial for a quicker, SEO-friendly site.

What tools are recommended for optimizing on-page SEO?

Tools such as Yoast SEO, Moz On-Page Grader, and Screaming Frog are great for optimizing on-page elements like meta tags, headers, and content structure.

Can I assess the overall SEO health of my website using tools?

Absolutely, tools like Google Analytics, Google Search Console, and SEO Site Checkup offer comprehensive insights into your website’s SEO health, covering aspects like traffic, user behavior, and technical issues.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.