Content reigns supreme here, as anyone who has little understanding of how the digital world works will attest. In addition, anyone who wants to make use of this fact needs to know how to make content that people enjoy. It is not easy to create excellent content. Making content that really produces search traffic is much more troublesome. To get more traffic from search engines, you need to use SEO strategies like keyword research to come up with better content ideas. There are numerous resources available for keyword research. However, there are only a few tools that provide extremely distinctive features. “Answer the Public” is one of them. It is an important tool for your content marketing strategies. In this Answer The Public reviewpost, we are going to discuss the features and pricing of this tool and show you how to make good use of it to achieve your marketing objectives.

What Is Answer The Public?

Answer The Public is a tool used for researching keywords and coming up with a plethora of ideas for content for your website, business, or other project. You can use Answer The Public, a free tool, to get ideas for content and research keywords. It uses Google and Bing searches and displays a data visualization. Due to the fact that this tool combines the results from both Google and Bing, it is a treasure trove of information for content ideas. The list of questions asked by users of the two most popular search engines can be accessed by typing the search term into this tool.

This makes it possible for marketers to comprehend the feelings and motives behind the inquiries made by the people who are their target audience. SEO services providers use Answer The Public tool to conduct comprehensive keyword research that helps identify relevant and high-traffic keywords for their clients. By understanding the language and intent of their target audience, SEO professionals can optimize their content strategy and improve their website’s visibility on search engines.

The fact that the results are displayed in a form known as a search cloud is the best feature of this content marketing tool. Marketers can sort the results from the search cloud into groups based on the 5Ws and the “can,” “are,” “how,” and “will” questions.This is how it appears:

Answer The Public - Questions

Answer The Public’s overview shows that it has a keyword tool that shows you search questions and gives you a lot of ideas for keywords. It likewise has an enormous information base that can foresee what searchers will inquire about. It provides better content ideas for your blog, YouTube, or other platforms in both free and paid versions. To better understand how this tool can assist you, let’s look at an example. Let’s say you own a digital marketing agency that serves a variety of clients. You were hired by a client in the automobile industry to boost sales. This tool can teach you how to conduct keyword research and to learn what potential customers are looking for in their next car. You can then use tools like SEMrush to choose specific keywords. You’ll be able to design your content with this in mind to boost conversions thus increasing car sales.

Also, Read: What Is SEO and How Does SEO Work? Starter SEO Guide

Answer The Public Features

You can start using Answer The Public to learn more about what your audience is looking for without having to sign up or pay a penny. However, you are limited to a certain number of searches per day. Buying one of the premium plans will add a significant measure of features and insights. The following is a list of some of the most important aspects of using this tool:

  • You have access to high-resolution images for each search
  • The ability to export your keyword data in CSV format
  • Exclusive access to language and location-based results
  • Option to hide keyword suggestions and visualizations
  • Able to hide individual results that aren’t relevant to your research
  • Priority customer support
  • Perform limitless searches daily
  • Add any number of users utilizing single account
  • Automatically saves the reports
  • Compare keyword data and get new keyword ideas

Let us look at some of the notable Answer The Public features in detail.

Perform Unlimited Searches

With a paid membership, there’s no restriction to the number of searches you can play out every day, which is especially perfect for advertisers and other expert clients. In addition, premium subscribers can directly export results to a CSV file for later reference, so you won’t have to constantly return to the platform to review your results. The best part is that you can filter and pivot in the exported CSV file, allowing you to digest the data in any way that works for you. Alternatively, if you need tools for visualization, go back to your Answer The Public dashboard and look at the insights using their simple and intuitive visualization options. In addition, you can export high-resolution images of the tool’s visualizations for easier referencing, presentation, and sharing if you enjoy them so much.

Receive Alerts for New Suggestions

Answer The Public may be an addictive tool that you frequently revisit, but what if great ideas come to you in the interim and you haven’t checked your dashboard? The option to monitor specific searches is a powerful feature because this tool is constantly collecting new (potentially highly valuable) data. You can set up alerts for premium users to receive a weekly email digest highlighting the questions being asked about a particular topic. This feature allows you to stay ahead of your competitors when you take into account shifting perceptions of the brand, seasonal trends, and the continuous flow of novel ideas and concerns. In easier words, you’ll get to realize any new inquiry being posed around your designated keyword. By comparing changes in search behavior over time, you can:

  • Track shifts in brand perceptions and be prepared to respond to any certain or negative change in your online brand reputation
  • To stay ahead of the competition, identify seasonal Google trends and develop new content around them
  • Track your rivals by making alarms for their product, service, or brand

Surveys and interviews can also be used to collect this kind of data, but the responses can be questionable. In contrast, Answer The Public provides real insights into people’s actual thoughts rather than just what they say they are thinking.

Export Results as CSV or High-Resolution Images

While the keyword visualization appears impressive, it may be challenging for marketers to repeatedly refer to the image while developing their content strategy. To make things more simple, Answer The Public in general permits you to download your keyword research information in a CSV file format, so you can filter and utilize the keyword information the manner in which you like. You can likewise import the information from the CSV file to a Google Sheet and share it with your content marketing team members.

Additionally, you can download the visualizations as images to create an impressive presentation if you are a marketer who wishes to demonstrate all of the keyword research to your client.

Collaborate With Others

Are you working with others to learn and collaborate? Answer The Public makes it simple to collaborate by letting you invite as many team members as you want. Welcoming others permits you to work next to each other on an undertaking or work freely on discrete tasks. In addition, if you want to get the most out of this tool, you can learn how to use every feature with the help of a video masterclass, a training eBook, and other educational resources.

Hide Unwanted Suggestions

Are you sick of seeing suggestions or branches that you don’t want? You can remove them from your search results using Answer The Public, hiding anything you think is irrelevant. For instance, you can conceal any suggestions regarding men’s clothing or garments if you design clothing for women. Similarly, you can further narrow your results if you only want to look at athletic wear.

In addition, if you ever encounter issues, priority customer support is just a chat away, so you can get answers to all of your questions.

How to Use Answer The Public Effectively?

Answer The Public’s exceptional features make it simple to generate numerous topic-related ideas. You can quickly generate hundreds of topic ideas using this tool, regardless of your industry. This tool can be used to find better keywords and boost search traffic in the following ways. “Answer The Public” is not a keyword research tool that does everything. However, it is an excellent place to begin keyword research. Let us provide some guidance to assist you in using this amazing tool for keyword research.

Step 1: Enter a topic, brand, keyword, or product of your choice into the tool. For better results, it is suggested that you use just one or two words. Take the term “iPhone” as an illustration. You can also select your preferred database, as you can see below. In this model, we’re basically going with the US.

Answer The Public - Topic

Step 2: When you click the search button, it immediately displays all of the data that surrounds that keyword in a stunning visualization.

Keyword Data

The typical keyword suggestions can also be viewed by clicking on the “Data” tab. You can switch to the tool’s default visual format by selecting the “Data” tab if you find it difficult to follow. This is how it appears:

Keyword Suggestions

Using your keyword terms, you can quickly and easily find out what people are asking in this section, including why, where, will, can, which, who, how, when, and what.

Step 3: Additionally, the tool provides a variety of data formats, including;

  • Questions
  • Prepositions
  • Comparisons
  • Alphabetical
  • Related
Search Results

We’ve already shown the “Questions” data, so let’s talk about the other data.

Prepositions: You will find all of the keywords that are based on prepositions like “without,” “for,” “is,” “can,” “near,” “with,” and so on in this section. The keyword data visualization looks like the following:


As seen above, you can come up with a lot of great keyword ideas, such as

  • iPhone for seniors
  • iPhone to tv
  • iPhone without Apple ID
  • iPhone is findable meaning
  • iPhone with home button

Comparisons: You will find all of the relevant comparison keywords, such as and, versus, or, like, etc., in this section.


As can be seen, you’ll be given a lot of useful comparison keywords, such as

  • iPhone vs Pixel
  • iPhone and iPad not syncing
  • iPhone like emoji

Alphabetical: A list of all the keywords, arranged alphabetically, can be found in this section. For our model keyword which is “iPhone”, this device is showing us more than 200 keywords in alphabetical order like below;


Related: A list of all the keyword ideas that are highly relevant to your target keyword can be found in this section.


Example for How Answer The Public Can Help Grow Your Traffic

Let’s now discuss an example of how this tool can help you grow your search traffic. For instance, it makes sense to begin your keyword research by entering a search term like “Web Hosting” if you run a website or blog that is related to “Hosting.” As that keyword term will give you a thought regarding what inquiries individuals are posing and what keywords you can focus on to develop your search traffic and conversions. Here’s what you’ll get if you enter that keyword into the tool:

Grow Search Traffic

You’ll find a plethora of useful keyword suggestions, such as

  • How does web hosting work?
  • Why is web hosting required?
  • Which web hosting is best for WordPress?
  • Are web hosting fees tax deductible?
  • What web hosting should I use?

These search queries can provide you with an idea of the search terms that people in your target audience use on Google, so that you can use those keywords to get more people to your site. In a similar vein, you can find “commercial intent keywords” using their “Prepositions” data, which can be useful for PPC advertising campaigns or to boost website sales. You can see the “Data” on prepositions below.

Prepositions Data

As can be seen above, you can find numerous keywords with promising commercial intent, such as;

  • Web hosting do it yourself
  • Web hosting for WordPress
  • Web hosting for nonprofits
  • Web hosting is an example of

These commercial intent keywords can assist you with expanding your profits and you can likewise track down better keywords to use in your PPC campaigns assuming you’re running Google Ads. This is how AnswerThePublic makes it simple for you to locate keywords with both organic and commercial intent. Here are a few examples of advertisements we receive for the search term “Web hosting pay monthly”:

Web hosting pay monthly

How Much Does Answer The Public Cost?

Now, let’s talk about its various pricing options. Answer The Public currently offers the following two pricing options: Free and Pro. Let’s talk about both of these options.

Free plan: You can only search once per day with the free plan. For those who are new to the tool and want to see how it works, it might be helpful. No need for a credit card!

Pro plan: Their Pro plan costs $99 per month and grants you access to unlimited searches. You can save 20% upfront on their annual plan, which costs $79 per month.

For the visualization portion, you will also have access to high-resolution images. You’ll get the following features on their Pro plan:

  • Unlimited searches
  • CSV export
  • High-resolution images
  • Priority customer support
  • Compare data + see new suggestions
  • 5 search listening alerts
  • Language + Location-based results
  • Saved reports
  • Unlimited team members
  • Hide unwanted sections
  • Hide individual suggestions

Expert Plan: If you are a company or a team that is concerned about tracking and monitoring their brand’s reputation or who wants to keep an eye out for content ideas, this plan will suit you. It costs $199 per month, and if paid annually it costs $149 per month. Some of its features are,

  • Unlimited searches
  • 20 search listening alerts
  • Hide individual suggestions
  • Unlimited users
  • High-resolution images
  • CSV export
  • Saved reports

Pros and Cons of Answer The Public

Without discussing its benefits and drawbacks, this in-depth analysis of Answer The Public will be incomplete. Therefore, without further ado, let’s discuss its advantages and drawbacks.

Pros of Answer The Public

  • Superb tool for keyword exploration and conceptualizing new ideas
  • It gives you visualization type of information which is extraordinary and simple to utilize
  • You can export your keyword information effectively utilizing CSV design
  • It offers a free plan. Although there are daily search limits, it is still manageable for novices

Cons of Answer The Public

  • No keyword search volume data available (for monthly searches, you will need to use other tools like Semrush, Ahrefs, etc.)
  • There are no other keyword metrics (such as competition, CPC, keyword difficulty, etc.)
  • Very expensive considering you only get keyword ideas

Top 3 Alternatives to Answer The Public

Answer The Public tool is exclusively utilized for keyword research. It is insufficient. To increase website traffic, you need more keyword data like monthly searches, competition, CPC value, etc. Sadly, AnswerThePublic does not provide all of these keyword metrics. To locate that keyword data, you can make use of tools like Ubersuggest, Semrush, and others. This will enable you to select keywords that are less competitive and have a high CPC (cost per click) in order to boost your overall traffic and sales. Answer The Public Pro costs $99 per month, so if you have that kind of money, here are some other good alternatives you might want to consider.

  • Ubersuggest
  • Semrush

Let’s talk about these Answer the Public alternatives, including their prices and features.



Ubersuggest is a free keyword tool that can help you learn about your rivals’ strategies and how they use them to rank higher. Keyword suggestions, content ideas, backlink data, and a repost on top SEO pages that demonstrates why your rivals rank higher are all provided by the keyword tool. It then provides you with useful insights into the strategies that are successful for others in your field. In order to rise in the rankings and gain an advantage over your rivals, you can always modify these strategies and make the necessary adjustments. It is a low-cost SEO tool that can assist you with keyword research, site audits, competitor analysis, and other tasks. Ubersuggest’s features are listed below.

  • Overview of the domain
  • Keyword research
  • Rank tracking
  • Site audit
  • Competitor analysis
  • Backlink data

Cost of Ubersuggest

Ubersuggest provides a limited set of features in its free version. You ought to test out their pro version if you want access to all of the features. Ubersuggest currently offers three pricing options:

  • Individual (for $29 per month)
  • Business (for $49 per month)
  • Enterprise (for $99 per month)

Semrush Keyword Magic Tool

Semrush Keyword Magic Tool

Using its Keyword Magic Tool, SEMrush, a powerful Answer The Public alternative, enables users to discover fantastic keyword concepts. The tool says it gives you access to 20 billion keyword ideas so you can find good content marketing keyword opportunities. Over 5 million people worldwide use this premium SEO tool. Additionally, the Keyword Magic Tool allows you to sort results by search volume, keyword difficulty, competition, and other factors. SEMrush’s user interface, on the other hand, can be quite complicated for novice marketers and requires an understanding of fundamental SEO concepts. However, there is a learning curve associated with every new tool, but once you master it, the possibilities are endless. Semrush is your best bet if you’re looking for a single SEO tool that can assist you with everything from keyword research to competitor analysis. If you try it, you will be very pleased with the results and features. Semrush provides you with a number of fantastic features, such as:

  • Keyword research
  • Organic research
  • Check the difficulty of keywords
  • Advertising research
  • Domain-to-domain comparison
  • Backlink analysis
  • Track any keyword positions
  • Perform in-depth site audits
  • Estimate any website’s traffic

Cost of Semrush

Semrush presently offers you three pricing plans which you can see below.

  • Pro starts at $119.95 per month
  • Guru starts at $229.95 per month
  • Business starts at $449.95 per month

If you want to conduct in-depth keyword research and analysis, you can use instead of Answer The Public. A free tool that is especially useful in keyword research and assessing the degree of rivalry in your niche. Like Answer The Public, you can enter a search term and get an extensive rundown of keyword ideas related to it. In addition, you can choose regions and channels that are relevant for more specific keywords. KeywordTool is a brilliant tool for the vast majority who are searching for keyword ideas and content thoughts. Additionally, it provides exclusive tools for Amazon, Google, YouTube, and other niches. Some of this tool’s amazing features are listed below.

  • You can use the free version of the Keyword Tool to get over 700 long-tail keyword suggestions for each search term
  • You can also use it for pay-per-click (PPC) advertising campaigns
  • You can get keywords from Google, YouTube, Amazon, Instagram, eBay, Play Store, Twitter, and others
  • The paid version gives you accurate search volume data for keywords from different countries

Cost of

There is a free version that only lets you get keyword ideas. Additionally, a pro version is available, with three pricing options:

  • Pro Basic ($69 per month if billed annually)
  • Pro Plus ($79 per month when if annually)
  • Pro Business ($159 per month if billed annually)

Why is it Important for Marketers to Use “Answer The Public”?

Now that you have come to know what “Answer the Public” is, let’s talk about the reasons why marketers should use this. “Answer the Public” must be incorporated into content marketing research because:

  • Helps you understand your audience
  • Improves your keyword research
  • Brings more organic traffic
  • Increases conversions
  • Improves content marketing strategies

We’ll go over each of these benefits in detail in the sections that follow.

Benefits of Using Answer the Public Tool

  • Helps to Understand Your Target Audience

This is possibly the most crucial aspect of developing a content strategy or writing content. Before you try to get people to buy your products, you need to know who they are. To get them to buy your brand’s products, you need to know them and their needs.

Answer The Public is the tool that empowers you to do that. This tool empowers you to incorporate the specific data that your crowd is searching for. You won’t be able to get this kind of unique insight into the needs of the customer from other tools like Google analytics.

To create effective marketing proposals, you can easily conduct brief market research on the client’s existing customers and competitors whenever you begin work on their project. Keep in mind that when people look for answers on the internet, they are looking for information that is very personal. These searches can be presented to you by a tool like Answer the Public, allowing you to include the information they’ve been looking for. This will enable you to offer value to your audience and assist you in gaining more attention.

  • Optimize Keyword Research

Use ‘Answer The Public’ to accumulate the inquiries that individuals are posing related to your product. Once you have the list, choose which questions you would like to answer by narrowing it down. Keyword research is one method for reducing the list of questions. Utilize tools like Ahrefs or SEMrush to conduct keyword research for the questions that most pique your interest. You will be able to get the monthly search volumes thanks to this.

You can choose which queries you want to answer once you have the monthly search volumes for specific keywords or queries. To increase traffic, you can use long-tail keywords as well as generic keywords. Keep in mind that while generic keywords may have a higher volume of searches, long-tail keywords may bring you high-quality traffic that may result in more sales.

  • Optimize Long-Tail Keywords

Long-tail keywords are advantageous for both new and established blogs. Long-tail keywords have the advantage of low competition for novice bloggers, whereas established websites can attract relevant traffic from long-tail keywords. Now, regardless of who you are, optimizing for long-tail keywords will provide more benefits. Answer The Public keyword research that can assist you in accomplishing that. Take a look at an example to see how this tool can help. Let’s say you want to publish a piece on lung cancer. You can find out what people are asking about this by using “Answer the Public.” Some possibilities include:

  • What symptoms does lung cancer present?
  • What methods are available to treat lung cancer?
  • How to forestall lymph node malignant growth?
  • What causes lymph node malignant growth?

You will receive a list of long-tail keywords derived from this list of questions, such as lung cancer symptoms, treatment options, and causes. Using this tool allows you to directly incorporate search queries into your content, which is yet another great advantage. To improve the optimization of your content, the search terms can be incorporated into the subheadings.

  • Increase Organic Traffic

You may find that paying for paid advertisements is a bit pricey for certain keywords like “software sales.” Again, a little more research will show you that organic listings for the “software sales” keyword actually get more clicks than paid ads. Answer the Public can assist you in increasing organic traffic to your website by providing you with some fantastic content ideas. You can also get long-tail keywords from it. When used correctly in the content, long-tail keywords can bring in organic traffic. Look at the list of questions that people are asking to see what words they’re using. Your long-tail keywords are nothing more than these phrases. To generate organic traffic, you can incorporate these into your landing pages, FAQs, and guides.

  • Get Featured in Google’s Featured Snippets

You’ve probably come across Google’s featured snippet before. Google extracts a small amount of information from websites whenever a query is entered. These are excerpts that Google presents to the user from websites. The goal of the Google snippet is to answer the user’s question without requiring them to visit a website. For instance, if I type “how to play the guitar?” into Google, Google will produce a snippet that details the steps to follow. It appears to be like this:

  • Identify the parts of your guitar
  • Hold it correctly
  • Tune your guitar

It will also show you the website from which it got the information. Due to the fact that it is the first website that the search engine highlights, getting featured in Google’s snippet can dramatically increase your organic traffic. Naturally, including the snippet will also position you as an authority on the question posed by the user. Now the question is how to get a place in Google’s snippet? Creating a list of your content would be the first step. The second step is to include content that is both clear and brief under each heading on the list. Keep in mind that optimizing your content for long-tail and generic keywords is crucial. Again, your chances of being featured increase if you can provide a brief glimpse of the answer the user is looking for. To get your website on Google’s snippet, you’ll also need to meet some technical SEO requirements. You can enlist the assistance of your SEO specialists for this.

  • Increase Your Conversions

With Answer The Public tool, you can make more sales because people are looking for answers to the questions that the tool generates. You can use this to create guides, blogs, and articles to provide these people with the solution. Just to make sure that your blogs have catchy titles so that people who are looking for relevant questions find your website and click on it. When they arrive at your landing page, you must fulfill the promise made in the headline. If the landing page successfully answers the user’s query, they are more likely to convert and take the action you want them to. Your conversion rates will rise as a result of all these factors. Your landing page needs to offer:

  • A viable answer to the problem the user is having
  • Useful information for your target audience
  • Tell them a story about your product or service to get them to want to buy it
  • Good reviews to boost your credibility
  • Structured content that is easy to read and navigate

Answer The Public Daily Limit

Answer the Public daily limit is one search report without signing in and three search reports if you sign in. Individual bloggers and marketers may only require the free version of this tool to meet their requirements. The paid version must be chosen by others. The monthly cost of the pro version of this tool is $99.

Tips for Using Answer The Public in 2023

Answer The Public is a very useful tool for finding ideas for your website or blog’s content and keywords. Use it in conjunction with other keyword research tools like Google Keyword Planner, Semrush, Moz Keyword Explorer, Ahrefs, Wordstream, Google Search Console, and Google Trends, among others, to get the most out of it. Additionally, try to incorporate Answer The Public’s data into your content marketing and strategy efforts. You could also use the data from Answer The Public to think of new ideas for content that you wouldn’t have thought of on your own.

How Do You Become an Answer The Public Expert?

  • Utilize it to generate content concepts that are pertinent to your industry or niche
  • Contemplate what inquiries individuals are posing to in your specialty or industry, and use it to find related keywords that you can target
  • Make use of its data to guide your content marketing and strategy
  • Try to think of new content ideas you wouldn’t have thought of otherwise by utilizing its data
  • When you are creating or updating content for your website, keep its data in mind
  • Make use of it to investigate potential keywords for your blog or website
  • Make sure to use a variety of keyword research tools to get the most complete picture of the search landscape
  • Use this tool in conjunction with other keyword research tools
  • Make use of its data to plan and carry out your SEO strategy
  • Not just for Answer The Public, but for any keyword research, keep its data in mind

By following the above tips, you can make the most out of the “Answer The Public” tool and utilize it for your potential benefit in 2023.

Wrapping Up

Answer the Public is an essential tool that every content marketer should possess. It is a useful tool for finding niche-specific interesting content ideas. This tool is fun to use if you’re just getting started with keyword research. Although there are numerous other tools for researching keywords, AnswerThePublic has its own distinct advantages, such as the capacity to locate questions on any subject and the ability to visualize keywords. We can state that Answer the Public will assist you in locating the real search terms used by your target audiences. Additionally, it will provide you with low-competition opportunities to improve your blog content’s ranking. You will be able to produce content that will benefit from optimized ranking on SERPs if you master Answer the Public. These kinds of content also get read more, and they are a big part of getting more organic traffic. So, without a doubt, one of the best tools for optimizing SEO is Answer the Public.


What are the uses of Answer The Public?

You can use Answer the Public for more than just keyword research. You can also use it to discover what people are saying about your brand, come up with fresh content ideas, and keep up with industry trends.

What are the alternatives for Answer The Public?

Semrush, Ubersuggest, Google AdWords,, Google Keyword Planner, Ahrefs, and Also Asked are some of the alternatives for Answer The Public.

How to use Answer The Public?

Simply type a keyword or phrase into the website’s search bar to use this SEO tool. A list of questions that people are looking for about that topic in Google Search will then be generated by Answer the Public. You can also view them under the categories of Prepositions, Alphabetical, Related and Comparison.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.