We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:

Search Related News and Updates from Major Search Engine

Google’s Search Relations Team Debunks Misconceptions About Crawl Budgets

Google’s Search Relations team has addressed some common misconceptions regarding crawl budgets and shed light on how Google prioritizes crawling. According to their insights, the notion of a fixed “crawl budget” is largely inaccurate. Instead, Google’s crawling decisions are influenced by various factors such as content quality, user engagement, and search demand. By focusing on producing high-quality content, ensuring relevance, and enhancing user experience, website owners can increase the chances of their valuable pages being discovered, crawled, and indexed by Google. This highlights the importance of delivering useful and engaging content to optimize visibility on the search engine.

Google Search Console Adds Interaction to Next Paint (INP) Metric to Core Web Vitals Report

Google made an important announcement regarding the Search Console’s Core Web Vitals report. They have introduced a new metric called Interaction to Next Paint (INP) for measuring website interactivity. This metric is now considered a key element in the report, highlighting Google’s focus on improving user experience and website performance. INP measures the time it takes for a page to become interactive after the user initiates an action, such as clicking a button or scrolling. By including this metric, Google aims to provide web admins with valuable insights into how their websites perform in terms of interactivity, ultimately helping them enhance the overall user experience.

Google Updates their Documentation to Acknowledge that Core Web Vitals is Used in Ranking Systems

Google has updated its documentation to acknowledge the importance of Core Web Vitals in its ranking systems. Core Web Vitals are key metrics used to measure the performance and user experience of a website. By focusing on improving these metrics, site owners can increase their chances of ranking higher in Google Search results. However, it is important to note that achieving good results in reports such as Search Console’s Core Web Vitals report or third-party tools does not guarantee top rankings. Google emphasizes that there are other factors involved in delivering a great page experience besides the Core Web Vitals scores alone.

Google’s March 2024 Core Update Deindexes Hundreds of Websites

Google’s March 2024 Core Update has had a significant impact on the online landscape, particularly for websites that engage in low-quality content and AI-generated spam. In its early stages, this update has led to the deindexing of hundreds of websites, resulting in severe consequences for those affected. Once a site is deindexed, it loses its visibility in organic search results, leading to a substantial decline in traffic. Furthermore, deindexed sites also suffer from the loss of advertising revenue, as they are no longer able to attract potential advertisers through search engine optimization.

Google Introduces a Feature that Automatically Displays Social Media Posts on Google Business Profiles 

Google introduced a new feature that enhances businesses’ visibility and engagement on its platform. The feature automatically showcases social media posts from platforms like Instagram and Facebook directly on Google Business Profiles (GBP). This update is designed to provide customers with a more comprehensive view of a business’s online activity and engagement. By displaying these social media posts alongside other relevant information on the GBP, customers can get a better understanding of the business, its offerings, and its level of customer interaction.

Google Updates it’s Google Cache Documentation

Google updated cache documentation, which highlights the continued availability of the cache feature in search results. The cache allows users to access previously indexed versions of web pages, even if the original page is temporarily or permanently unavailable. By accessing the cache, users can view the content of a web page as it appeared at the time of indexing. This can be particularly useful for historical research or in cases where the original website is experiencing technical difficulties.

Google Local Panel User Interface Updates in the Search Results

Google made some user interface updates to the Local Panel in its search results. This update has brought a fresh look and feel to the way social media and Google business profiles are displayed. The Local Panel now provides more prominent information about a business, including their social media profiles and latest updates. This is a great opportunity for businesses to showcase their online presence and engage with potential customers. Additionally, Google has expanded the vertical view of Google Maps within the search results. This allows users to explore maps in a more immersive way, providing a better understanding of the surrounding area and nearby businesses.

Bing Tests New Video Block Design In Search Results 

Bing is testing a new design for displaying videos in its search results interface. In this latest design, Bing is experimenting with showcasing a bar across the search results page instead of simply showing a video card or video search results. This new approach aims to provide users with a more immersive and visually appealing experience when searching for videos on Bing. By integrating the videos directly into the search results page, Bing hopes to enhance the user’s ability to discover and engage with video content seamlessly.

Social Media Related News and Updates from Major Search Engine

LinkedIn Offers 250 AI Courses for Free 

LinkedIn is offering a valuable opportunity for professionals to enhance their skills in artificial intelligence (AI) through its 250 free AI courses. These courses will be available for free until April 5th, allowing individuals to take advantage of the resources and knowledge provided by LinkedIn. With the rapidly changing job landscape, professionals must stay up-to-date with the latest trends and technologies. The AI courses offered by LinkedIn cover a wide range of topics, catering to various professionals in business, creative, and technical fields.


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.