Welcome to the world of SEO, where ranking higher in search engines is the ultimate goal. In today’s digital age, having a strong online presence is crucial for any business or website. And that’s where SEO comes into play. But how exactly does Google determine which websites deserve to be at the top? What are the best practices you should follow to increase your chances of ranking higher? Don’t worry, we’ve got you covered! In this blog post, we’ll explore the ins and outs of SEO and share some actionable tips on optimising your website to climb those search engine rankings. So buckle up and get ready to discover how you can become an SEO superstar!

How does Google rank websites?

Google’s ranking algorithm is a closely guarded secret, but we do know some key factors that influence how websites are ranked. One important factor is the relevance of the content to the user’s search query. Google uses complex algorithms to analyse web pages and determine their relevance based on various factors such as keyword usage, page structure, and overall content quality.

Another crucial aspect is backlinks. When other reputable websites link back to your site, it signals to Google that your website is trustworthy and authoritative. The more high-quality backlinks you have, the higher your chances of ranking well in search results.

User experience also plays a significant role in determining rankings. Google wants to deliver the best possible experience for its users, so it takes into account metrics like page loading speed, mobile-friendliness, and overall usability when ranking websites.

Freshness and recency of content are also considered by Google. Websites that regularly produce new and relevant content tend to rank higher because they provide up-to-date information for users.

What are SEO best practices?

SEO best practices are a set of guidelines that help websites optimise their content and structure to improve their visibility in search engine results. These practices are constantly evolving as search engines like Google update their algorithms.

One important aspect of SEO is keyword research. This involves identifying the terms and phrases that users are searching for in relation to your website’s topic. By incorporating these keywords into your content, you can increase the chances of ranking higher in search engine results.

Another crucial practice is creating high-quality, relevant content. Search engines prioritise websites that provide valuable information to users. This means writing engaging blog posts, producing informative videos, or offering helpful resources related to your industry.

Optimising your website’s loading speed is also vital for SEO success. Users expect fast-loading sites, and search engines take this into account when ranking websites. Make sure to compress images, minify code, and use caching techniques to improve page load times.

Additionally, optimising on-page elements such as meta tags, headlines (H1 tags), and alt text for images can boost your website’s visibility in search results. It’s essential to include relevant keywords naturally within these elements while still maintaining readability.

Link building is another critical aspect of SEO best practices. Building quality inbound links from reputable websites can improve trustworthiness and authority signals for your site.

How to optimise your website for SEO

When it comes to optimising your website for SEO, there are several key factors you need to consider. First and foremost, make sure that your website is user-friendly and easy to navigate. This includes having clear and concise URLs, using descriptive meta tags, and organising your content in a logical manner.

Additionally, pay attention to your website’s loading speed. Slow loading times can negatively impact your search engine rankings, so take steps to optimise images and reduce unnecessary code.

Another important aspect of SEO optimization is keyword research. Identify the keywords that are relevant to your business or industry and incorporate them naturally into your content. However, be careful not to overdo it – keyword stuffing can actually harm your rankings.

In addition to on-page optimization, off-page factors also play a role in SEO. Building high-quality backlinks from reputable websites can help improve your site’s authority and visibility in search results.

Regularly monitor and analyse the performance of your website using tools like Google Analytics. This will allow you to identify areas for improvement and track the effectiveness of any SEO strategies you implement.

How to track your SEO progress

Tracking the progress of your SEO efforts is crucial in determining whether your strategies are effective or need adjustment. Here are some key methods to help you monitor and analyse your website’s performance:

1. Utilise Google Analytics: This powerful tool provides valuable insights into various metrics such as organic traffic, bounce rate, average session duration, and conversion rates. By regularly reviewing these data points, you can identify trends and patterns that indicate how well your SEO tactics are working.

2. Monitor keyword rankings: Keep an eye on where your website ranks for target keywords using tools like SEMrush or Ahrefs. Tracking changes in rankings over time will help you gauge the effectiveness of optimizations and adjust accordingly.

3. Analyse backlinks: Backlinks play a significant role in search engine ranking algorithms. Tools like Moz or Majestic can provide comprehensive reports on the quality and quantity of backlinks pointing to your site.

4. Track user engagement metrics: User engagement signals like click-through rates (CTRs), time on page, and pages per session give insight into how visitors interact with your content. Monitoring these metrics helps identify areas for improvement.

5. Regularly review crawl errors: Use Google Search Console or other webmaster tools to detect any crawl errors that may hinder search engine indexing of your pages.

Implementing regular monitoring techniques will allow you to make data-driven decisions regarding future optimization strategies!


Optimising your website for SEO is crucial if you want to rank higher in search engines like Google. By following these SEO best practices, you can improve the visibility and organic traffic of your website.

By implementing these SEO best practices consistently over time, you’ll increase the chances of ranking higher in search engine results pages (SERPs) on Google. This will ultimately lead to more visibility, organic traffic, leads, conversions,and success for your online business or website!

So why wait? Start optimising your website today using these tried-and-tested techniques! Happy ranking!


Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.