We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:
Search Related News and Updates from Major Search Engines
Google Shares Best Practices for “Read More” Links in Search
Google has outlined how “Read more” links in search snippets should be implemented, stressing that linked content must be visible on page load and properly anchored. The guidance aims to improve user experience while ensuring Google can accurately surface deep-linked content.
Internet Archive Adopts IndexNow for Faster Content Discovery
The Internet Archive is now supporting Microsoft’s IndexNow protocol, enabling quicker indexing and updates of archived web pages. This integration helps ensure historical content is discovered and refreshed in near real-time.
Bing Expands AI Performance Reporting in Webmaster Tools
Bing has rolled out enhanced AI performance insights within Webmaster Tools, allowing site owners to see how their content appears in AI-generated responses. This adds a new layer of visibility into how AI-driven search experiences interact with websites.
Google Search Volatility Signals Possible Ranking Shifts
Recent spikes in search ranking volatility suggest Google may be testing or rolling out algorithm changes. SEO communities are reporting noticeable fluctuations, indicating another period of instability in search results.
Google Tests Opening Search Results in a New Window
Google is experimenting with opening search result links in a new window, a shift that could impact user navigation and engagement metrics. If rolled out widely, this change may alter how traffic and session behavior are measured.
PPC Related News and Updates from Major Search Engines
Google Releases Ads API Version 24 with Major Updates
Google has launched version 24 of the Google Ads API, introducing a wide range of changes across Demand Gen, reporting, shopping, and more. The update also adds new capabilities like enhanced conversion tracking with cart data for deeper performance insights.
OpenAI Introduces CPC Ads Inside ChatGPT
OpenAI is rolling out cost-per-click (CPC) ads in ChatGPT, allowing advertisers to pay only when users click, with bids reportedly ranging from $3 to $5. This shift moves ChatGPT closer to performance-driven advertising, competing more directly with platforms like Google.
Google Ads Makes Call Recording Default for AI Lead Calls
Google Ads is making call recording a default setting for AI-powered lead generation calls, aiming to improve tracking and optimization. This change gives advertisers more consistent data to analyze call performance and refine campaigns.
