We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:
Search Related News and Updates from Major Search Engines
Google Denies Increased URL Deindexing Concerns
Recent discussions in the SEO community suggested that Google may be removing (deindexing) URLs from its search index at a higher rate than usual. However, Google has clarified that there is no systemic change causing widespread deindexing. While fluctuations can occur due to normal indexing processes or site-level issues, Google maintains that its systems are functioning as expected. This highlights the importance of monitoring indexing reports and ensuring technical SEO fundamentals are in place.
Google Expands “Preferred Sources” Across Languages Globally
Google’s “Preferred Sources” feature is now being applied more broadly across multiple languages and regions. This feature allows users to prioritize news sources they trust, influencing what appears in search results and news surfaces. For publishers, this introduces an additional layer of visibility tied to brand trust and audience preference, reinforcing the importance of building authority and recognition across global markets.
Preferred Sources Becomes a Global SEO Signal
With the global rollout of Preferred Sources, Google is effectively introducing a new ranking influence tied to user-selected publishers. This means SEO is no longer just about keywords and backlinks—brand affinity and user preference are playing a growing role in visibility. Publishers that consistently engage audiences and build loyalty may gain an advantage as this signal becomes more prominent.
Bing Reaches 1 Billion Monthly Active Users
Microsoft has announced that Bing has surpassed 1 billion monthly active users, marking a significant milestone for the search engine. This growth reflects increased adoption driven by AI integrations and broader ecosystem usage. For marketers, this reinforces the importance of not overlooking Bing in SEO and paid strategies, as it continues to expand its reach and influence.
Google’s Liz Reid Shares AI Search Vision in Bloomberg Interview
In a Bloomberg interview, Liz Reid explained that AI is reshaping how users interact with Google Search. Features like AI Overviews aim to reduce low-value clicks while guiding users to more relevant content. She noted a shift toward longer, more conversational queries and emphasised that AI will complement—not replace—the open web, reinforcing the continued importance of high-quality content for deeper insights.
PPC Related News and Updates from Major Search Engines
Google Ads Introduces AI Max Enhancements and New Disclaimers
Google Ads is rolling out updates to its AI Max framework, including new features like AI-generated campaign briefs, expanded automation, and clearer text disclaimers for AI-driven ad content. These updates aim to improve transparency while giving advertisers more scalable, AI-powered tools to manage campaigns. The shift reinforces Google’s move toward automation-first advertising strategies.
Google Ad Revenue Continues Strong Growth
Google’s latest earnings report shows continued growth in advertising revenue, highlighting the resilience of its ad ecosystem. Despite increasing competition and the rise of AI-driven experiences, Google Ads remains a dominant force in digital advertising. This sustained growth indicates strong advertiser confidence and ongoing demand for search-based advertising solutions.
