Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
Why This Content Marketing Mindset Beats AI Pressure
In this post, Robert Rose emphasizes that meaningful content marketing starts with a mindset shift — treating content as a strategic business function rather than a production task. He explains that teams create far more value when they slow down, clarify purpose, and build processes that support intentional storytelling. Rose’s core message is that meaningful content isn’t about doing more, but about doing what matters with focus and consistency.
Short vs. Long Content in AI Overviews: The Data Says Both Work
Despina Gavoyannis and Xibeijia Guan show how Google’s AI Overviews tend to surface content that’s sharp, scannable, and tightly matched to intent. They contrast this with longer posts that wander or bury key points, noting they often get overlooked. Their message leans toward crafting lean, purposeful explanations that help AI systems (and readers) find value fast.
SEO
Google vs ChatGPT Market Share: Who’s Winning the Future of Search in 2025?
Navneet Kaushal compares how Google still dominates overall search share and daily utility, while ChatGPT is rapidly gaining ground in deeper, longer sessions. He explains that users lean on Google for quick, task-based lookups but increasingly turn to ChatGPT for creative work, research, and in-depth problem-solving. Kaushal suggests the future isn’t about one replacing the other, but about each platform owning different moments in the search and discovery journey.
Commercial Intent Keywords: The Complete Guide for Marketers
Commercial intent keywords, as Carlos Silva explains in this post, are the phrases people use when they’re close to buying and are comparing options, like “best X,” “X vs Y,” or “[product] alternatives.” He shows how these terms sit in a high-value part of the funnel, often converting better than pure informational searches, and walks through using Semrush tools to systematically uncover and prioritize them in your SEO strategy.
SaaS in AI Search: Who’s Ranking (+ How to Steal Their Spot)
This post by Leigh McKenzie looks at how SaaS brands can earn a spot in AI-generated recommendations by treating “AI visibility” as its own growth channel. She breaks that visibility into three layers—brand mentions, citations, and full product recommendations—and shows how factors like consistent facts, strong review-site presence, and positive sentiment across communities make AI tools far more likely to surface your product when buyers ask for options.
Social Media
180+ Social Media Calendar for Every Holiday of 2026 (+ Ideas for Posts)
Kristi Lang lays out a 2026 social media calendar packed with holidays, cultural moments, and niche celebration days to help marketers plan content with far more intention. She highlights how using these dates as creative anchors boosts relevance and keeps posting consistent, especially when balancing evergreen content with timely hooks that naturally spark engagement.
Get into the Holiday Spirit: Social Media Calendar for December 2025
December’s holiday calendar gets turned into a content engine here, with Alkeo Taga lining up 150+ festive and awareness dates brands can plug straight into their social plans. The post leans on December 2025 examples like National Cookie Day, Human Rights Day, Christmas, Kwanzaa, and New Year’s Eve to show how pairing ready-made hooks with Publer’s visual tools and scheduling features keeps feeds seasonal, consistent, and low-stress to manage.
Email Marketing
Green Monday Email Examples and Tips To Help You Drive More Sales
Green Monday, as Natalie Voloshchuk explains, is a December ecommerce holiday that gives brands a second shot at holiday sales after the Black Friday/Cyber Monday rush, with less inbox competition but plenty of buyer urgency. Her post walks through practical email tactics for this day — from using shipping deadlines and social proof to simplifying gift choices and optimizing for mobile — so you can turn last-minute shoppers into confident, on-time buyers.
Running email in 35+ languages: Workflow, tools, and real-world advice
Email marketer Hanna Kuznietsova turns multilingual email into a repeatable system, sharing how expert Stas Siachyn runs campaigns in 35+ languages without losing quality. The post leans on a clear workflow (copy → translation → design → QA), a mix of AI and native speakers, strict briefs with character limits, and real inbox testing so localization scales without chaos or brand dilution.
Link Building
Brendan Reid explains that link building is the process of earning backlinks from other websites — these backlinks act as signals of trust and authority, helping search engines recognize and rank your pages. He stresses that quality matters far more than quantity: a few backlinks from relevant, authoritative sites can be much more valuable than numerous low-quality ones. According to him, modern link building should resemble digital PR: create genuinely helpful content, build real relationships, and naturally earn links rather than manipulate rankings.
