Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
Where To Find External Sources To Create Trustworthy Content
In the post, Ann Gynn explains that relying solely on internal voices can make content feel self-serving, so incorporating independent external sources helps build credibility and audience trust by adding objective perspectives. She outlines practical ways to find those sources—like industry leaders, interactive platforms, non-human research, sourcing services, and network building—to elevate the trustworthiness of your content.
Content Design Made Simple: How To Create User-Friendly Experiences
Teresa Lee explains that effective content design is a user-centered, evidence-based approach that structures information so audiences can quickly find and understand what they need, strengthening both trust and performance. She outlines an eight-step process—from research and discovery through publishing and governance—to help teams plan, test, refine, and manage content in ways that align with real user behavior and business goals.
SEO
How to Do an SEO Audit in 2026: 11 Technical Checks That Decide If You Get Found
The post breaks down SEO auditing as a structured evaluation of a website’s technical foundation to identify issues that limit search visibility and performance. Navneet Kaushal details 11 key technical checks—ranging from crawlability and indexing to redirects, canonical tags, mobile optimization, and Core Web Vitals—to help improve site health and rankings.
Google Search Console: The Ultimate Guide for 2026
Google Search Console is presented as a free platform from Google that helps website owners track search performance, indexing status, and technical issues affecting visibility. Sergei Bezdorozhev explains how to set up the tool, submit sitemaps, and use reports such as Performance, Indexing, Core Web Vitals, and Links to uncover problems and refine SEO strategy.
12 Best SEO Tools for 2026 (Used by Our Team Daily)
The post lists the top SEO tools that Leigh McKenzie and the Backlinko team rely on to boost search visibility and drive smarter decisions in 2026, with a mix of free and freemium options organized by workflow and purpose. Highlights include well-known platforms like Semrush for all-in-one analytics, Screaming Frog for site crawling, and ChatGPT for idea generation, alongside practical plugins and niche tools that help with keyword clustering, on-page optimization, link building, and trend spotting.
Social Media
19 social media best practices for faster growth
Christina Newberry highlights a set of 19 social media best practices that help marketers build stronger strategies, from understanding the audience and choosing the right platforms to using testing and clear brand guidelines so content resonates and performs well. She emphasizes the importance of engagement, social listening, thoughtful use of AI, and treating social media as both a marketing and customer service channel to drive meaningful results.
How to Get More Followers on Threads: 10 Tactics to Help You Grow
Kristi Lang explains how to grow on Threads by focusing on consistency, audience value, and smart engagement rather than short-cuts. It recommends actions like posting regularly, using high-quality visuals and hooks, engaging with other creators, understanding Threads’ features and audience behavior, and analyzing performance to refine your strategy for better reach and follower growth.
Email Marketing
12 Best Email Marketing Platforms (2026)
The post outlines a 2026 roundup of the best email marketing services, comparing both free and paid platforms to help marketers choose tools that fit their needs based on features like deliverability, automation, templates, segmentation, and integrations. It highlights options such as Brevo for growing businesses, HubSpot for enterprise use, and others like Mailchimp, Klaviyo, and ActiveCampaign, explaining key strengths and what makes each platform suitable for different audiences.
The Best Drip Alternatives for Email Marketing in 2026
Leandro Ferreira highlights a list of eight Drip alternatives for email marketing in 2026, comparing free and paid tools based on features, pricing, and use cases so you can find one that fits your business’s needs. The roundup includes options like Selzy for all-around ease and affordability, Klaviyo for e-commerce customization, ActiveCampaign for advanced automation, and others such as Mailchimp, Omnisend, Campaign Monitor, Kit, and MailerLite that cater to different workflows and budgets.
Link Building
SERP Insight Guest Post: Earn Links That Stick [80%-Off Inside]
Arthur Andreyev explains a SERP Insight Guest Post as a data-driven way to plan and pitch guest content by starting with what Google is already rewarding in the search results, instead of guessing topics and dropping links. The guide offers a practical, repeatable workflow for choosing topics based on SERP evidence, building outlines that match ranking intent, placing links naturally without risky signals, and measuring outcomes beyond simply acquiring a backlink.
