Welcome to our weekly roundup of the top 10 digital marketing articles of the week! In the fast-paced world of digital marketing, staying up to date with the latest trends, tactics, and strategies is crucial to success. Whether you’re a seasoned digital marketer or just getting started, our weekly roundup is sure to provide you with valuable insights and practical tips to help you stay ahead of the game.
Content Marketing
How to Monitor Brand Mentions in ChatGPT
Louise Linehan explains how brands can monitor their visibility within ChatGPT responses despite the lack of direct analytics for AI mentions. She shares practical approaches such as running structured prompts, analyzing referral traffic signals, and using brand monitoring tools to track AI citations and emerging visibility patterns. The post highlights the importance of adapting brand tracking strategies as AI-driven discovery continues to grow.
AI Visibility: How to Get Cited By Answer Engines
Vlad Orlov explains how AI visibility involves understanding and improving how a brand appears in AI-driven search results and conversational platforms like ChatGPT, Bard, and AI summaries. The post outlines strategies such as creating high-quality, structured content, optimizing for entities and context, and using tools to measure AI mentions and exposure. It emphasizes that as AI becomes a major discovery channel, brands need tailored tactics to ensure they’re represented accurately and prominently.
SEO
8 Keyword Research Tools to Try (Free & Paid)
In this post, Sergei Bezdorozhev outlines a list of eight useful keyword research tools—both free and paid—that help marketers discover, analyze, and prioritize relevant search terms to improve SEO and content strategy. The guide explains how tools like Semrush’s Keyword Magic Tool, Google Keyword Planner, and others provide insights such as search volume, intent, and competition to inform keyword choices. It also suggests using a mix of tools to balance idea generation, data accuracy, and strategic planning.
Analysing and Reconstructing Site Architecture Using Breadcrumbs: A Practical SEO Guide
Arash Seyfi explains how using breadcrumbs can help restructure site architecture by clarifying page hierarchy for both users and search engines. The post shows how well-implemented breadcrumb navigation improves internal linking, enhances crawlability, and boosts user experience by making content relationships clearer. It also provides practical guidance on implementing different breadcrumb types and optimizing them for SEO.
Affiliate SEO marketing: A comprehensive guide for beginners (2026)
Milica Ugrenovic and Daniel Polacek explain affiliate SEO as the practice of optimizing affiliate sites to rank highly in search engines and drive commission-earning traffic. They outline core tactics like identifying high-intent keywords, creating value-added content that complements affiliate links, and following strong technical SEO practices to improve visibility and trust. The post also emphasizes ongoing performance tracking and optimization to sustain long-term affiliate success.
Social Media
Social media audit: Simple steps + free templates
Michelle Martin and Stacey McLachlan explain that a social media audit is a structured review of all your social accounts to assess performance, identify strengths and weaknesses, and inform smarter strategy decisions. They outline simple steps for auditing profiles, content performance, audience engagement, and alignment with goals, plus offer free templates and tools to streamline the process. The audit helps you understand what’s working, where to improve, and how to better allocate your social media efforts.
Best Hootsuite Alternatives for 2026 (Free + Paid)
This post highlights a selection of both free and paid social media management tools that serve as practical alternatives to Hootsuite, especially for creators, small teams, and budget-conscious marketers given Hootsuite’s high entry price and discontinued free plan. Kirsti Lang outlines options like Buffer, Sendible, Metricool, Later, Sprout Social, and AgoraPulse, comparing their features such as scheduling, analytics, collaboration, and pricing so readers can choose one that fits their workflow and goals. It also emphasizes testing tools on free plans or trials to find the best fit.
Email Marketing
Email communication statistics: How data-driven email strategies enhance business engagement
Petro Borysov highlights key email communication statistics showing that email remains a core business channel with billions of users worldwide, strong ROI, and high effectiveness for customer acquisition and retention. The post uses data to show how personalized, mobile-friendly, and segmented email strategies improve engagement, loyalty, and eCommerce success. It also covers trends like automation and A/B testing that help marketers optimize campaign performance.
The 13 Best Email Marketing Strategies for Campaign Success in 2026
Numa des Borderies outlines a comprehensive framework of 13 effective email marketing strategies that help marketers improve campaign performance in 2026, including tactics like list cleaning, personalization, segmentation, and A/B testing. The post emphasizes aligning email campaigns with business goals, continuously testing and optimizing elements like subject lines and send times, and using automation to scale efforts. It also highlights the importance of measuring key metrics to refine strategies and boost engagement and conversions.
Link Building
Link Building Strategies: The Complete List
Brian Dean provides an extensive list of 170+ link building strategies designed to help websites earn backlinks that improve search visibility and authority in 2026. The post covers a wide range of tactics for beginners through advanced practitioners, from targeted outreach and creative content promotion to relationship-building and technical fixes that attract natural links. Its purpose is to offer actionable ideas that marketers can adopt depending on their goals, resources, and niche.
