We hope you are in good health. Here are some of the major SEO news updates of the week that you need to know:
Search Related News and Updates from Major Search Engine
Google’s Increased 404 Crawling Signals Broader Content Discovery Potential
Google’s increased crawling of 404 pages suggests it is exploring site structures more deeply, potentially uncovering additional content pathways. This behavior may indicate a broader and more flexible approach to content discovery rather than a negative signal. For site owners, it highlights the importance of clean internal linking and proper handling of non-existent pages.
Google: HTTPS Migration Can Temporarily Hurt Rankings Due to Reprocessing Delays
Google explains that migrating to HTTPS is essentially a full site migration, requiring all URLs to be recrawled and reprocessed, which can temporarily impact rankings. Short-term drops are normal, especially if the change is recent, as Google needs time to re-evaluate the new HTTPS URLs. The key takeaway is that ranking loss isn’t permanent—patience and proper implementation are critical.
Google Clarifies Googlebot Crawl Limits: Flexible, Not Fixed
Google revealed that Googlebot’s crawl limits are not fixed but dynamically adjusted based on infrastructure needs, file types, and crawling goals. While default limits (like ~15MB or lower for Search) exist, they can be overridden internally, emphasizing that limits are designed to protect systems rather than restrict SEO performance. The key takeaway for SEOs is to focus on crawl efficiency and avoid overly large or resource-heavy pages.
Bing Adds Image Slider to Business Profiles for Enhanced Local Listings
Bing has introduced an image slider in its Business Profiles, allowing users to scroll through photos directly within the local panel on search results. This update enhances visual engagement and makes listings more interactive without requiring additional clicks. It also reinforces the importance of high-quality images in local SEO visibility on Bing.
Google Removes “What People Suggest” Health SERP Feature Amid Search Simplification
Google has officially removed its “What People Suggest” feature, which used AI to summarize health advice from forums and social platforms. The company says the decision is part of a broader effort to simplify search results, not due to quality or safety concerns. The removal reflects Google’s ongoing adjustments to how AI-driven health information is presented in search.
PPC Related News and Updates from Major Search Engine
Google Ads Editor 2.12 Introduces More Control, Creative Flexibility & Campaign Enhancements
Google has rolled out Ads Editor version 2.12 with multiple updates aimed at improving campaign management and aligning the tool with web-based features. Key additions include higher video limits for Performance Max, new Demand Gen capabilities, and flexible total campaign budgeting. Overall, the update focuses on giving advertisers more control, better workflows, and improved support for AI-driven campaigns.
