Google constantly updates its algorithm and makes hundreds of changes to search to help users get useful information as quickly as possible!

So, to help users find relevant information even faster, Google made over 3,200 changes to its search system in the past year.

In a recent blog post, Google wrote, “Our search algorithms are complex math equations that rely on hundreds of variables, and last year alone, we made more than 3,200 changes to our search systems.”

What Kind Of Changes?

The search system takes take into account a number of factors to determine what pages are likely to be the most helpful for what the user is looking for. So, Google expedites changes to help businesses rank and offers solutions that could provide a broad range of searches.

From Knowledge Panels, which can help you find key facts about an individual or other topic in the world; to predictive features like Autocomplete that help you navigate Search more quickly, there is a list of updates that affects search results in significant ways.

Change Is the Only Constant

“Some of these were visible launches of new features, while many others were regular updates meant to keep our results relevant as content on the web changes. And some are also improvements based on issues we identified, either via public reports or our own ongoing quality evaluations” says Google.

Spam Protection And Legal (Policy-based) Removals

Apart from the relevant and quick search results, Google removes pages from its results in limited circumstances. To help keep people safe, it has chosen to “fix” poor results and focus on acts of legal compliance and applications of publicly documented policies.

“Content has to meet our long-standing webmaster guidelines, which protect users against things like spam, malware and deceptive sites. Our spam protection systems automatically work to prevent our ranking systems from rewarding such content.” Google added.

So, Google has changed its ranking over the years and continues to release algorithmic updates to help webmaster improve gain and maintain rankings in search.

You can learn more on Google’s How Search Works site.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.