Google has released their web spam report for 2016. Here are some insights from the report:

  • Number of hacked sites increased by 32% as compared to 2015.
  • Manual action taken on more than 10,000 websites not meeting the quality guidelines.
  • Over 180,000 user submitted spam reports were received.
  • Out of 180,000, 52% of these sites were considered spam.
  • More than 9 million messages messages were sent to webmasters to notify the web spam issues.
  • Google conducted more than 170 hours of online office hours and live events around the world to audiences totaling over 150,000 website owners, webmaster and digital marketers.
  • Over 67,000 questions were asked through Webmaster Help Forums.

Google also said that Penguin algorithm was made real-time.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.